- Conduct thorough market research to understand industry trends, competitive landscape, and customer needs. Use insights to inform product and services positioning and marketing strategies. Document buyer persona attributes and key elements and milestones in the buyer's decision-making process.
- Develop and execute comprehensive solutions marketing plans aligned with overall business objectives. Collaborate with cross-functional teams to ensure alignment with product development and sales efforts.
- Craft compelling and differentiated messaging for our products and services. Define and communicate the value proposition to target audiences through various channels.
- Drive the development and execution of effective go-to-market strategies for new product, services, and solution launches. Work closely with sales teams to ensure successful launch execution and market penetration.
- Oversee the creation of high-quality marketing collateral, including presentations, product documentation, website content, and more. Ensure consistency in messaging across all channels.
- Cultivate relationships with key customers, gather feedback, and leverage customer success stories for marketing initiatives. Collaborate with customer marketing on customer advocacy initiatives to showcase the value of our products and services.
- Lead and mentor a high-performing product marketing team while making strong individual contributions at the same time. Foster a collaborative and innovative culture that encourages continuous learning and professional growth.
- Collaborate with product management, sales, and other departments to ensure a cohesive approach to product launches, promotions, and ongoing marketing efforts.
- Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience.
- Demonstrated leadership experience with the ability to lead and inspire a team of solutions marketers. Ability to drive cross-functional process transformation.
- Bachelor's degree in marketing, business, or a related field. MBA is a plus.
- 4+ years working in a high-growth SaaS environment with education technology experience a plus.
- Excellent written and verbal communication skills.
- Ability to thrive in a fast-paced and dynamic environment.
- Familiarity with B2B campaign and lead processes, marketing automation toolsets and analytics platforms.
- The base salary range* for this full-time position is between $125,000 - $160,000
- Remote first workplace – whether working from one of our offices or remotely, our employees get things done
- Rewards and recognition programs
- Learning and development opportunities
- You will make a difference every day for universities trying to grow and students trying to learn.
-
Spécialiste, Solutions Marketing Client
3 weeks ago
Molson Coors Canada**Date**:May 29, 2023**Location**:Montréal, QC, CA**Requisition ID**:26870**Une carrière dans la bière et au-delà**: · - Chez Molson Coors Entreprise de Boissons, notre objectif est de brasser des boissons qui unissent les gens pour célébrer tous les moments de la vie. Nous brass ...
-
Senior Director, Solutions Marketing
3 weeks ago
OmniUpdate (Now Modern Campus) Canada3 months ago Be among the first 25 applicants · Modern Campus empowers 2,000+ higher education institutions to thrive when transformation is required to respond to lower student enrollments and revenue, rising costs, crushing student debt, and administrative complexity. · The M ...
-
Chief Architect
1 week ago
Unbounce Marketing Solutions Inc. Canada $179,200 - $250,000About the role: · As the Chief Architect at Unbounce, you will play a pivotal role in shaping the technological landscape of our organization. You will lead a team of skilled architects and engineers to design and implement scalable, high-performance software solutions that driv ...
-
Sales Account Associate
5 days ago
Summit Marketing Solutions Kanata, CanadaOur team members have a wide range of knowledge, and whether you are an entry-level or senior member, you will work hand in hand with our clients to learn how their processes, products, and services work. Sales Account Associates will have access to entry-level training that incl ...
-
Sales Account Associate
2 weeks ago
Summit Marketing Solutions Kanata, CanadaOur team members have a wide range of knowledge, and whether you are an entry-level or senior member, you will work hand in hand with our clients to learn how their processes, products, and services work. Sales Account Associates will have access to entry-level training that incl ...
-
Market Development Representative
3 weeks ago
Encore Field Marketing Solutions Inc CanadaThe Role: De'Longhi Market Development Representative – Hamilton and Niagara Falls, ON Territory – Part-time approximately 22 hours per week · The Perfect Person For The Role: · Are you a dynamic person who enjoys a great cup of coffee, and appreciates premiumsmall home applian ...
-
Urgent AI Industry Solutions Leader
1 week ago
SoftServe CanadaJob Profile Summary · The AI/Gen AI Technology Leader within the NVIDIA Alliance at SoftServe, is pivotal in steering the direction, development, and execution of go-to-market strategy (GTM) for AI and General AI initiatives, collaborating closely with the CTO, Delivery, Partners ...
-
Digital Marketing Manager
2 weeks ago
Nutralabz Brands canada, CanadaSUMMARY · As Digital Marketing Manager, you will bring the brand to life across owned, earned, and paid digital channels. In collaboration with the Brand Manager, you will create and implement online strategies to increase brand awareness, propel consumer engagement, and drive co ...
-
Revenue Operations Manager
1 week ago
BrandActive CanadaOur Company · BrandActive specializes in the financial analysis, strategy, and logistics of rebranding implementation, marketing and operations and change management. Whether our client is striving to optimize the implementation of a brand change, or identify opportunities to sav ...
-
Sales Engineer
1 week ago
Alex Solutions CanadaWho is Alex Solutions? · The future is going to be defined by data. That's why we've assembled a team of talented professionals to create a simple, social and self-managing metadata management platform for organisations of all sizes. Alex Solutions is an Australian-owned software ...
-
Marketing Director
2 weeks ago
The Fathom Talent Group - Recruiting Experts canada, CanadaAdtech company - Marketing Director · The Opportunity: · We are seeking a talented and experienced marketing leader to join our dynamic team as the Director of Marketing, focusing on our programmatic offerings. The successful candidate will play a pivotal role in driving our mar ...
-
Marketing Data Scientist
5 days ago
Evalueserve CanadaElevate Your Impact Through Innovation and Learning · Evalueserve is a leading global company that develops innovative and sustainable solutions for a wide range of clients, including more than 30% of the Fortune 500 companies. With a presence in more than 45 countries across fiv ...
-
Senior Manager Graphic Design
2 weeks ago
BoomerangFX canada, CanadaWhy BoomerangFX? · BoomerangFX was recently recognized by the Deloitte Fast 500 program as the 5th fastest growing technology company in Canada and the 50th fastest growing company in North America. We specialize in offering healthcare SaaS solutions offering integrated clinic pr ...
-
Director of Marketing Operations
2 weeks ago
soulpepper canada, CanadaAbout Soulpepper · Soulpepper is a full-suite marketing solutions company that puts corporate performance and social impact on equal footing. We specialize in systemized marketing solutions and value added services like search engine marketing, SEO, small business coaching, web d ...
-
Urgent Search D365 F&O Consultant
1 week ago
Visionet Systems Inc. CanadaPosition Overview: · We (Visionet Canada) are seeking MS Dynamics 365 Finance and Supply Chain Consultant to join our team. As a D365 F&O consultant, you will play a pivotal role in supporting presales, upgrades, managing support services delivery, driving product roadmap, and wo ...
-
Digital Marketer High Salary
1 week ago
AirAdvisor CanadaAirAdvisor is a flight compensation company that seeks to provide compensation to clients who have experienced a flight delay, missed a flight due to a delay or some other airline fault, or had a flight cancelled entirely. AirAdvisor has more than 250,000 customers already trust ...
-
Guest Services Specialist
2 weeks ago
HostGenius canada, CanadaGuest Support at HostGenius · Role Overview: · As the Guest Support, you will manage and oversee our guest messages, ensuring exceptional service and smooth operations. Your responsibilities include hiring and training new team members, supporting market partners, managing techno ...
-
Souscripteur(e) Bilingue
2 weeks ago
South Western Insurance Group Limited CanadaÀ propos de l'organisation · South Western Insurance Group Limited (SWG) est un agent général qui offre une large gamme de solutions d'assurance pour des spécialités, des niches, des programmes et des besoins d'assurance qui nécessitent des solutions innovantes. Depuis 1961, nou ...
-
Salesforce Marketing Cloud Administrator
4 days ago
Miovision CanadaMiovision is a global industry leading company providing agencies and organizations modern tools to improve today's traffic problems. We offer solutions that collect multimodal traffic data and uncover actionable insights, helping organizations get more out of their road network. ...
-
UX Designer, Game
4 days ago
NoHero Digital CanadaAbout NoHero Digital · At NoHero Digital, we believe in crafting more than just designs—we create worlds. Our small team of creatives collaborate with leading game studios to build cutting-edge game UX/UI and digital experiences that captivate and inspire. · Driven by a passion f ...
Senior Director, Solutions Marketing - Canada - OmniUpdate (Now Modern Campus)
1 month ago
Description
Who we are...
Modern Campus empowers 2,000+ higher education institutions to thrive when transformation is required to respond to lower student enrollments and revenue, rising costs, crushing student debt, and administrative complexity.
The Modern Campus learner-to-earner lifecycle platform power solutions for web content management, conversational text messaging, catalog and curriculum management, career pathways, student engagement and development, and non-traditional student management. The result: innovative institutions engage their modern learners for life, while providing modern administrators with the tool needed to streamline workflows and drive high efficiency.
Learn how Modern Campus is leading the modern learner-to-earner movement at and follow us on LinkedIn.
What's the role?
We are seeking an experienced and dynamic head of solutions marketing to join our growing team. The ideal candidate will be a strategic thinker with a proven track record of successfully driving product, service, or vertical marketing initiatives in the higher education or B2B technology sector. As the senior director of solutions marketing, you are the internal champion of buyer needs and are the expert in how purchase decisions are made at our target institutions. This role will craft the market positioning, messaging, and go-to-market priorities that enable the business to hit its revenue growth goals.
What you offer...
What we offer...
Only qualified candidates selected for an interview will be contacted.
What we believe...
At Modern Campus, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply for our positions. Modern Campus is proud to be an equal opportunity workplace and is committed to bring on hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status (for US candidates). If you require accommodations during any part of the interview process due to a disability, please let our recruiter know.
* Our salary ranges reflect the minimum and maximum target for new hires for the position within the US and Canada. Within the range, individual pay is determined by factors including job-related skills, experience, and relevant education or training.
