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    Growth Marketer - Vancouver, BC, Canada - Plentyoffish Media ULC

    Plentyoffish Media ULC
    Plentyoffish Media ULC Vancouver, BC, Canada

    3 weeks ago

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    Description

    Founded in Vancouver, Canada in 2003, Plenty of Fish is one of the early pioneers in the online dating industry, with one of the largest and most diverse communities of singles.

    We're one of the top revenue-driving brands in the Match Group (comprised of Tinder, OkCupid, Hinge and Match.
    We work hybrid at Plenty of Fish - IRL in our downtown Vancouver office Monday, Tuesday, Wednesday and work remotely the remainder of the week

    We are looking for someone to be a part of our outstanding team working on flagship Match Group online dating & live-streaming products in Vancouver, Canada.

    The ideal candidate will have deep experience in driving growth through product & organic marketing strategies for consumer products.

    This may involve email marketing, push notifications, feature updates, and optimizations
    Use data to identify opportunities, drive decisions and continuously improve strategies. This involves setting up and analyzing experiments, tracking KPIs, and using insights to iterate on marketing tactics and product features

    Work closely with product managers, designers, developers, and performance marketers to align growth initiatives with overall business objectives and user needs.

    Establish a feedback loop to gather user insights and feed this information back into product development and marketing strategies.

    This can include conducting surveys, user interviews, and usability testing.
    Be the local expert on product-driven growth marketing strategies & tactics for consumer products at different stages of maturity
    5+ years of experience working in Product Marketing
    ~ The ability to lead cross-functional teams (especially Product, Marketing, and Creative teams) to produce innovative solutions
    ~ Fluency with key business, product, and marketing analytics
    ~ Strong analytical skills and can write queries for analysis
    ~ Strong communication and project management abilities

    $105,000 - $130,000 a year Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. Extended health & dental benefits from day one


    • Corporate ClassPass membership and other wellness benefits
    • Be Proud - We own our ship. Dive Deep - We empathize with our members and use data to surface thoughtful decisions.
    • we welcome all crew (and prospective crew) members regardless of race, colour, ancestry, place of origin, political belief, religion, marital status, family status, physical or mental disability, sex, sexual orientation, gender identity or expression, age, conviction unrelated to employment, or any other prohibited ground of discrimination recognized by applicable law.
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