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    - Manager, Digital - Montreal, Canada - GroupM

    GroupM
    GroupM Montreal, Canada

    Found in: Talent CA C2 - 1 week ago

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    Description

    Description

    Position at Wavemaker

    A propos du poste :

    En tant que Superviseur, E-commerce, vous participerez activement à la mise en œuvre de la fonction, de la stratégie et de la pratique E-commerce pour notre client L'Oréal (E-retail, Amazon focus) avec le soutien du Directeur et du Directeur Associé de l'équipe. Vous travaillerezenétroite collaboration avec nos marques, nos clients et l'équipe interne pour fournir les meilleurs conseils, planifier et contrôler la stratégie de commerce électronique, en vous concentrant sur la compréhension de l'entreprise et l'atteinte des KPI. En outre, pour avoir un accès rapide à l'entonnoir complet, à la bêta et aux pratiques, vous ferez également partie, avec vos collègues, de la division numérique de la marque, composée de quelques marques (3-4) ayant un modèle commercial de vente au détail en ligne.

    Vous dirigerez la pratique Amazon, par le biais de la planification Amazon (marques croisées) et de la recherche Amazon.

    Les trois meilleurs aspects du poste :

  • Travail en contact direct avec les clients pour des marques de renom qui ont un appétit pour l'innovation et l'exploration de la nouveauté et de la différence.
  • L'opportunité de participer à la croissance et à l'héritage de Wavemaker dans l'industrie.
  • Le meilleur des deux mondes, travailler sur des marques qui maîtrisent le numérique (DBU pour Digital Brand Unit) et conseiller la pratique de l'e-retail à travers toutes les marques de toutes les divisions.

    • Votre impact :

  • Vous devrez développer et gérer des stratégies de croissance pluriannuelles de haut niveau pour les clients, en tirant parti de votre expertise en matière de canaux, de vente au détail et de médias.
  • Participer activement à la réalisation des services et de la stratégie de commerce électronique pour toutes les marques, en étroite collaboration avec le directeur, le directeur adjoint et l'équipe de commerce électronique, y compris Amazon et d'autres détaillants.
  • Collaborer au développement de la stratégie du portefeuille DBU avec l'équipe : NYX, Thayer's, marques PPD (produits professionnels).
  • Préparer des analyses perspicaces, résumées dans des rapports convaincants, afin de fournir en permanence aux marques des informations sur les fournisseurs, les innovations et les concurrents.
  • Collaborer régulièrement avec l'équipe média afin de formuler des recommandations étayées par des données et des analyses.
  • Collaborer étroitement avec les médias d'Amazon, de Walmart et de Loblaws.
  • Travailler avec des groupes internes et externes (Wavemaker, Labellium, Trading desk, Ad ops, marques) sur le développement de tableaux de bord et de processus de performance.
  • Contrôler les tests et l'apprentissage dans toutes les marques en vue de l'automatisation.
  • Gestion du budget ecommerce du client en partenariat avec les équipes d'investissement numérique pour maintenir une approche basée sur la performance et les résultats
  • Travailler en collaboration avec l'équipe Digital (Programmatic, Social)
  • Superviser l'équipe de recherche, grâce à votre expérience approfondie de la recherche sur Amazon.
  • Aider à superviser la formation du personnel et les besoins de développement.

    • Vos qualifications :

  • Minimum 4 à 5 ans d'expérience dans l'implémentation ou dans un domaine connexe, dans le domaine du numérique, avec un accent particulier sur le commerce électronique et les médias.
  • Compréhension des bases et des concepts des médias.
  • Connaissance de toutes les méthodes et tactiques d'achat, permettant de comprendre l'efficacité des médias
  • Maîtrise de tous les canaux de médias numériques
  • Solide compréhension des écosystèmes du commerce électronique et de la vente au détail en ligne, au-delà des médias
  • Compréhension du paysage programmatique ou des capacités au sein de certains écosystèmes DSP : Une expérience directe dans un trading desk est un plus
  • Pensée centrée sur le consommateur et les données
  • Connaissance du DCM et des partenaires de vérification (double click, MOAT, DAR, doubleverify).

    • À propos de vous :

  • Vous devrez développer et gérer des stratégies de croissance pluriannuelles de haut niveau pour les clients, en tirant parti de l'expertise des canaux de distribution, de la vente au détail et des médias.
  • Connaissance du monde numérique : utilisation des médias numériques et sociaux, passion pour les médias et les technologies émergentes, Google Analytics et ses outils, capacité à effectuer des recherches sur des sujets, etc.
  • Réflexion axée sur les données
  • Intérêt pour l'écosystème et les disciplines de la vidéo (traditionnelle, en ligne, numérique, etc.)
  • Bonne capacité à travailler en équipe
  • Attitude proactive. Nous sommes une équipe, mais vous devrez également être capable de travailler de manière indépendante.
  • Vous vous épanouissez dans un environnement en constante évolution.

    • À propos de Wavemaker

    Nous croyons qu'il existe toujours une meilleure façon de croître. Pour nos clients, nous provoquons effectivement la croissance en remodelant la prise de décision et les expériences des consommateurs par le média, le contenu et la technologie. La façon Wavemaker est uniforme à l'échelle mondiale. Alimentés par les données de consommation mondiales les plus puissantes, nous comprenons où et comment le marketing peut intervenir de manière décisive en vue d'aider les marques à atteindre leurs ambitions.

    Notre nom est notre mission et notre méthode. Pour faire des vagues, vous devez être audacieux, même téméraire. Nous réalisons notre meilleur travail pour des marques courageuses et grâce à et des gens qui veulent relever des défis pour aller plus loin et plus vite. Nous savons que ce n'est pas facile, mais si cette envie vous habite, nous serons là pour vous accompagner et vous permettre d'atteindre votre plein potentiel.

    Notre réseau composé de plus de 7200personnes à travers 88marchés provoquent une croissance positive pour certaines des plus grandes marques et entreprises au monde. Notre attitude de provocation positiveeststimuléepar:

  • La connaissanceapprofondie que nous avons des activités de nos clients
  • L'aplomb nécessaire pour remettre en question les résultats passés
  • L'appui pour aller aussi loin que nous le pensons possible

    • Nous faisons partie de GroupM, la société mondiale d'investissement média de WPP. Découvrez-en davantage sur ,et

    GroupM est le groupe no 1 de gestion d'investissement média international. Nous offronsl'intelligencepermettant de trouver ou d'établir de précieux auditoires, la puissance de les engager plus efficacement et plus concrètement, et l'aptitude de remporter les résultats marketing désirés. GroupM est la société mère des agences de média WPP comprenant Mindshare, Wavemaker, MediaCom et Essence. Pour obtenir de plus amples renseignements sur l'entreprise, veuillez consulter .

    Si vous avez un handicap ou un besoin particulier nécessitant une adaptation à tout moment du processus de recrutement, veuillez-nous en informer.

    About the Role:

    As Manager, E-commerce you will be actively participating in the carrying out of the E-commerce function, strategy, and practice for our client L'Oréal (E-retail, Amazon focus) with the support of the Director and Associate Director on the team. You will work closely with our brands, stakeholder clients and internal team to provide best advice, plan and monitor E-commerce strategy, focused on business understanding and meeting KPI's. Also, to get a rapid access to full funnel, beta & practices, you'll also bea part with your colleagues of the Digital brand Unit, composed of few (3-4) brands with E-retail business Model.

    You will be leading the Amazon practice, through Amazon planning (cross brands) & Amazon search leading.

    Three Best Things About The Job:

  • Senior client-facing work for notable brands that have an appetite for innovation and exploring the new and different
  • Opportunity to be a part of Wavemaker's growth and legacy in the industry
  • The best of the 2 worlds, working on digital savvy brands (DBU for Digital Brand Unit) and advising e-retail practice across all brands of all divisions.

    • Your Impact:

  • You will be expected to develop and manage high-level, multi-year growth strategies for the clients, leveraging both channel, retail, and media expertise
  • Actively participate in the delivery of eCommerce services + strategy across all brands working closely with the Director, Associate Director and the e-comm team including Amazon and other retailers
  • Collaborate on the development of the strategy of the DBU portfolio with the team: NYX, Thayer's, PPD brands (professional products).
  • Preparing insightful analysis, summarized in compelling reports, to provide ongoing delivery of insight to brands, from vendors, innovations, competitors
  • Routinely collaborates with the media team to arrive at recommendations supported by data and analytics
  • Collaborate closely with Amazon, Walmart, Loblaws media
  • Work with internal and external groups (Wavemaker, Labellium, Trading desk, Ad ops, brands) on the development of performances dashboards & processes
  • Monitoring test & learn across all brands with an eye to automation
  • Client ecommerce budget management in partnership with digital investment teams to maintain a performance and outcome-based approach
  • Working collaboratively with the Digital team (Programmatic, Social)
  • Oversee the search team, with your extensive experience with Amazon search.
  • Help oversee staffing training and developmental needs

    • Your Qualifications:

  • Minimum 4-5 years of implementation experience or relatedworking across digital with an emphasis in e-retail and media
  • Demonstrates understanding of media basics and concepts
  • Knowledge of all buying methods and tactics, enabled to understand media efficacy
  • Master all digital media channels
  • Solid understanding of the e-commerce and e-retail ecosystems, beyond media
  • Understanding of programmatic landscape or capabilities within certain DSP eco-systems: Direct experience in a trading desk is a plus
  • Consumer centric and data-driven thinking
  • Know DCM & verification partners (double click, MOAT, DAR, double verify)

    • About You:

  • You will be expected to develop and manage high-level, multi-year growth strategies for the clients, leveraging both channel, retail, and media expertise
  • Digitally savvy: uses digital and social media, demonstrates passion about emerging media & tech, Google Analytics & tools, ability to search and research topics, etc.
  • Data driven thinking
  • Interest in the video ecosystem and disciplines (traditional, on-line, digital, etc.)
  • Works well in a team setting
  • A proactive attitude. We're a team, but you'll need to be able to work independently too.
  • Thrives in a fast-paced environment

    • About Wavemaker:

    At Wavemaker, we believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world's most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

    Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it's not easy, but if it's in you, we will get it out of you.

    Our 7,200 people across 88 markets provoke growth for some of the world's leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • deep knowledge we have of our clients' business
  • confidence to challenge what's gone before
  • the support to go further than we thought possible

    • We are part of GroupM, WPP's global media investment management company.

    GroupM and all its affiliates embrace and celebrate diversity and inclusivity. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the greater work we can create together.

    If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.

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