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    VP of Public Relations - Regina, Canada - Brandt

    Brandt
    Brandt Regina, Canada

    1 day ago

    Brandt background
    Description

    Brandt is currently looking to fill a Vice President of Public Relations & Community Engagement position in our Regina, SK location.

    The role of VP of Public Relations & Community Engagement will be to understand our business objectives and leverage their specialized knowledge of the media, and other non-market communication channels, to help achieve corporate goals. Specific responsibilities include, but are not limited to, the following:

    Duties & Responibilities

    Media Relations

    • Building strong relationships with local, regional, and national media outlets
    • Building strong relationships with industry publications and their authors/editors
    • Working closely with the Advertising, Brand and, especially, the Corporate Voice teams to curate content for distribution
    • Implementing and managing Digital Engagement tools to maximize the organization's share of voice and sentiment across all mediums

    Government Relations

    • Staying informed of current and future government policy that may affect the organization and its customers and working with internal stakeholders to respond
    • Developing and managing an organizational strategy that strengthens relationships with government officials
    • Developing materials for internal and external use; including but not limited to, position statements, talking points, white papers, etc.
    • Collaborating with credible industry advocates to support areas of common interest
    • When applicable, participating in lobbying efforts for key government policy considerations

    Sponsorship & Community Engagement

    • Crafting and managing a comprehensive sponsorship strategy to maximize the organization's impact in the communities in which we operate
    • Strategically using sponsorship dollars in order to achieve corporate objectives through community engagement initiatives
    • Playing a lead role in high-impact sponsorships to ensure maximum activation
    • Quantifying the value of community opportunities to optimize our investment to impact ratio

    Internal Communications

    • Building strong relationships with internal stakeholders in order to fully understand their challenges and opportunities
    • Developing and managing strategies to create and distribute stronger internal communication tactics (emails, town halls, newsletters, publications, employee contests and more)
    • Exploring and implementing internal communication/engagement tools such as Facebook Workplace, Microsoft Yammer, or others

    Issues Management

    • If necessary, being the lead in the development of issue management strategies

    Public Speaking

    • Speaking on behalf of Brandt from time to time at events such as tradeshows, press conferences and other special events

    #LI-onsite



    Required Skills
    • Leading skills in communication (written and verbal)
    • Team-oriented and willing to collaborate with specialized groups in content creation
    • A drive to expand knowledgebase to fully understand corporate objectives


    Required Experience
    • 10+ years of experience in a PR, Communications or Media role
    • University degree in an applicable field
    • Leading skills in communication (written and verbal)
    • Team-oriented and willing to collaborate with specialized groups in content creation
    • A drive to expand knowledgebase to fully understand corporate objectives
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