Marketing Manager, North America - Kitchener, ON, Canada - Trackunit

Description

As a Marketing Manager, North America at Trackunit, you play an instrumental part in realizing Trackunit's full pipeline and revenue potential in North America. You will plan, build, and run inbound and outbound marketing programs to develop and accelerate pipeline growth. As the Marketing Manager, North America, you will play a critical role in Trackunit's revenue marketing strategies by implementing regional campaign plans for various customer segments.

You will have an integral part in ensuring that all members of the organization are aligned on and committed to our growth marketing strategies. By providing clear communication and building solid cross-functional relationships, you'll encourage effective participation and mobilization support for our cross-organizational initiatives.

With locations in the hearts of London, ON and Kitchener, ON we offer you a flexible setup with the possibility to work from one of our locations or remotely from anywhere in Ontario.

The mission is to

• Event & Field Marketing: Lead, coordinate, and implement dedicated North American event marketing initiatives and tactics to fuel our robust growth strategies
• Pipeline Growth: Deliver engaging and compelling top of funnel activities to prospects to expand Trackunit's digital and offline footprint, reaching MQL goals and targets for pipeline and revenue contribution attributed to marketing
• Account Based Marketing: Execute on multichannel 1:1, 1:few, and 1:many campaigns and growth experiments to support Trackunit in achieving ambitious pipeline and revenue targets

What's in it for you?

• A place and a community in an agile growth SaaS business with a start-up mentality and with possibilities to grow internally in the company.
• Great development opportunities through training and coaching, facilitated through Impact Conversations where you shape a learning path every quarter and touch on your impact as it relates to our triple focus – impacting yourself, impacting team members, and impacting the Trackunit.
• We offer flexibility in how you structure your day the routines you build for optimal work-life balance.
• We are on the journey towards eliminating downtime, all together – and all our colleagues that are a part of Trackunit are acknowledged and a huge part of reaching our goals.
• Turning the Tide . At Trackunit, we are committed to creating and contributing to an inclusive workplace. And this commitment starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. We only assess candidates on their qualifications and merit. Learn more about TIDE and other DE&I initiatives here .

Who are you ideally ?

• You are an an enthusiastic, data-oriented marketing manager, with great experience in event marketing.
• You get excited by the idea of endless opportunities from a regional marketing perspective and making the role your own.

Don't meet every single requirement? No worries - this is what we're looking for ideally, but if you're super excited about this role but your past experience doesn't align perfectly with every qualification, we encourage you to apply.

Primary responsibilities:

• Develop and execute exhibitions at trade shows and supplier shows in North America
• Plan, coordinate, and facilitate logistics for our owned Downtime x events in North America
• Develop a comprehensive, full-funnel and multi-channel demand generation strategy for North America across various tactics, like email marketing, content marketing, webinars, and more
• Collaborate with the North American Commercial team to develop and deliver a wide range of highly-targeted ABM campaigns and experiments across channels to achieve pipeline targets
• Curate messaging and copy for North American industry publications and advertorials, while working closely with the design team
• Coordinate and maintain marketing assets – like print and swag – for commercial and customer team, as well as ship marketing materials for key events and customer visits
• Work with relevant external commercial partners on copywriting, sponsorship opportunities, presentations, and more
• Manage and deepen the relationship with industry associations and publications in North America, building engagement programs for each association and managing sponsorships for industry pubs
• Evaluate campaign outcomes in detail, measure effectiveness, performance, and ROI of marketing spend to draw insights and present results clearly to facilitate future decisions
• Support in the creation of budgets and metrics, fostering an understanding of our efforts through great internal reporting and sharing of results

Our hiring process

• Don't waste your time on writing the perfect cover letter for the job. We want you to create an impact that matters, and that's not in the cover letter.
• Initial phone conversation with a colleague from our People & Talent team to get to know each other a bit better.
• Meet and greet interview. Here you will meet our Director of Global Marketing, Daniela Lazarevic.
• Strength-based personality discussion. You will fill out an online personality assessment prior to the interview with Jaramie. We'll provide feedback with you from the assessment with the aim to have a dialogue about where you thrive.
• You will meet with the Director of Global Marketing, Daniela Lazarevic and VP of Marketing, Christoffer Larsen to talk us through your strategy for hosting a Downtime x event we'd present. You'd then get dedicated 1:1 time with Chris.

Connecting Construction

In Trackunit, we're committed to construction - one of the largest industries in the world. Over the past two decades, Trackunit has been developing technological progress within construction. Today, we are a global IoT provider (Internet of Things), supporting and accelerating the agenda for an entire industry on a global scale. We believe in taking a people approach in everything we do. Being human-centric is not restricted to our products - it's a way of life at Trackunit. We're proud to be a truly global team that puts our people first. Our colleagues get together in hubs spread across the globe, but we embrace the idea of working remotely and in environments that inspire you. Everything we do, we do to eliminate downtime and build the most useful industry for the world.

We hire skilled and enthusiastic people from a variety of backgrounds because we want our global employee base to represent the wide diversity of our customers. If you're excited about a role but your past experience doesn't align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you're a builder at heart, share our company values, and are enthusiastic about connecting construction, we want to hear from you.

Trackunit is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, colour, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Trackunit is also committed to providing reasonable accommodations for qualified people with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let our People & Talents team know.