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    E-mail CRM Integrator - Montreal, Canada - National Bank

    National Bank
    National Bank Montreal, Canada

    1 week ago

    National Bank background
    Description

    A career as an E-mail CRM Integrator in the CRM Integration team at National Bank means contributing to the development and integration of e-mail campaigns using technological tools.

    You will be actively involved in the implementation, evolution and operation of business requirements to support a consistent email customer experience.

    Your job

    Develop and integrate email campaigns in Salesforce Marketing Cloud and Acoustic Campaign and via HTML and CSS;
    Manage the day-to-day execution of email deployment for various projects;
    Collaborate effectively with multidisciplinary teams to drive successful campaign execution, including reporting/analytics, brand/business leaders, web development, etc.
    Contribute to test design and execution, implement A/B and multivariate testing methods
    Contribute to the definition of personalization elements in collaboration with targeting teams
    Contributing to the selection of content/design/HTML type results in higher productivity rates and reporting on email performance
    Analyze data from email marketing programs to develop internal best practices
    Proactively identify opportunities to improve processes and reduce execution complexity
    Manage multiple concurrent projects from concept to completion under tight deadlines

    Your team:


    In the CRM Integration department, you will be part of a team of seven colleagues and report to the CRM Integration Director.

    Our team stands out for its expertise and dynamic collaborative atmosphere.
    Our learning-in-action training programs allow you to master your craft. Customized training content on topics such as (to be completed) is available to support your continuous learning. Access to colleagues with different expertise, experience and diverse profiles enriches your development from all points of view.

    Basic requirements:
    Completed Bachelor's degree, industry-related, and six years of relevant experience or Master's degree completed, industry-related, and four years of relevant experience
    In-depth knowledge of email marketing best practices, including targeted lists, subject lines, messaging, and productivity
    Good knowledge of web analytics (Adobe, Google Analytics or similar)
    In-depth knowledge of HTML and CSS coding principles
    Knowledge of AMPScript, JSON, JavaScript, SQL, XML and data modeling principles is an asset
    Proficiency in Salesforce Marketing Cloud (an asset)
    Previous experience in implementing a targeted communication system
    Experience in project delivery
    QA experience, and good knowledge of different types of tests and methodologies
    Experience in responsive design testing is an asset
    Experience in mobile testing and automation is an asset
    Strong analytical skills
    Be customer-centric

    Your benefits

    In addition to competitive compensation, upon hiring you'll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family.

    Health and wellness program, including many options
    Flexible group insurance
    Generous pension plan
    Employee Share Ownership Plan
    Employee and Family Assistance Program
    Preferential banking services
    Opportunities to get involved in community initiatives
    Telemedicine service
    Virtual sleep clinic
    These are a few of the benefits available to you. We have an offer that keeps up with trends as well as your needs and those of your family.
    Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We actively listen to employees' ideas. Whether through our surveys or programs, regular feedback and ongoing communication is encouraged.
    We're putting people first
    We're a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on peoples' lives. Our core values of partnership, agility, and empowerment inspire us, and inclusivity is central to our commitments. We offer a barrier-free workplace that is accessible to all employees.
    We want our recruitment process to be fully accessible. If you require accommodation, feel free to let us know during your first conversations with us. We welcome all candidates What can you bring to our team?
    Come live your ambitions with us
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