- Oversee the creation and implementation of marketing campaigns across various channels, including digital, print, social media, and events, to attract prospective students and increase enrollment.
- Conduct market research and analysis to identify emerging trends, competitor activities, and student preferences, providing insights to inform marketing decisions and optimize outreach efforts.
- Manage the marketing budget effectively, allocating resources strategically to maximize ROI and achieve desired outcomes.
- Lead and mentor the marketing team, providing guidance, support, and professional development opportunities to foster their growth and enhance departmental performance.
- Collaborate closely with other departments, including admissions, academic affairs, and student services, to coordinate marketing initiatives and ensure cohesive messaging and branding.
- Establish and maintain relationships with external partners, such as advertising agencies, media outlets, and industry organizations, to leverage promotional opportunities and expand First College's reach.
- Oversee the development of marketing materials, including brochures, website content, advertisements, and promotional videos, to maintain consistency and quality in messaging and branding.
- Stay informed about industry best practices, marketing trends, and regulatory requirements in the education sector, proactively recommending adjustments to marketing strategies and tactics as needed to remain competitive and compliant.
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VP, Quality and Regulatory - Kelowna, BC, Canada - First College
Description
At First College, we're dedicated to providing top-notch education and training programs tailored to meet the needs of today's job market.
With a focus on practical skills and hands-on experience, our experienced instructors are committed to helping you succeed.Whether you're interested in healthcare, business, language studies, or technology, we offer a wide range of programs to suit your goals.
Our accredited programs ensure that you receive a quality education that's recognized by employers.At First College, we understand that real learning leads to real results, which is why we offer personalized support services such as tutoring, career guidance, and job placement assistance.
Join us at First College and take the first step towards a successful career.We are now looking for a Marketing Vice President to join our team. Permanent, Full-time
Hourly Wage:
$50.
Website:
Develop and execute comprehensive marketing strategies to promote First College's programs and brand, ensuring alignment with organizational goals and objectives.
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