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    Strategic Communications Specialist - Oakville, Canada - Geotab

    Geotab
    Geotab Oakville, Canada

    1 week ago

    Default job background
    Permanent - Full time
    Description
    Who we are:Geotab is a global leader in IoT and connected transportation and certified "Great Place to WorkTM." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab's open platform and Geotab Marketplace , offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we're looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it's like to be a Geotabber, check out our and follow us @InsideGeotab on . Join our to learn more about job opportunities and company news. Who you are: We are always looking for amazing talent who can contribute to our growth and deliver results Geotab is seeking a Strategic Communications Specialist to execute Geotab's communications strategy, supporting the development and implementation of communication initiatives that deliver impactful messaging to a diverse audience and advance Geotab's business growth objectives. If you love technology, and are keen to join an industry leader — we would love to hear from you What you'll do: The Strategic Communications Specialist ensures that clear, concise and high impact communications are developed and delivered to stakeholders, media and influencers to build the company's reputation, awareness and engagement. The Strategic Communications Specialist will have the understanding of all media channels, content creation, measurement, planning and execution, and is engaged and knowledgeable of emerging media trends along with measurement and analytics to inform and evaluate all aspects of communications strategies from creation to execution.

    How you'll make an impact:

  • Develop and execute communication initiatives that deliver impactful messaging to a diverse audience and advance Geotab's business growth objectives.
  • Create content and storytelling strategy to support Geotab's overall media/news & views and social strategy, including media releases, presentations and background research/data analysis.
  • Manage media metrics, reporting, wire distribution, advise on insights, and dashboards (CISION, google analytics, other).
  • Liaise with global counterparts to build integrated campaigns and inform local initiatives including strategic communications and PR planning, leveraging data and metrics.
  • Research and utilize the latest communications trends and actions on a continuous basis to develop and implement new best practices for strategic communications and engagement.
  • Build and manage relationships with journalists and external stakeholders to build reputation and ongoing opportunities to tell Geotab's business story.
  • Represent the company at industry events/shows coaching and supporting leaders with media and announcements, as well as being a proactive and confident media spokesperson, pitching stories and building solid relationships.
  • Conduct ongoing competitive analysis and benchmarking to inform strategic communications social media strategy.

    • What you'll bring to this role:

  • 3-5 years in Corporate communications, technology communications, and/or agency experience.
  • Bachelor's degree in journalism, communications, or related field is required, an advanced degree is preferred.
  • Exceptional verbal/written communication and organisational skills.
  • Strong Media relations including building networks of journalists, trade reporters, social media influencers.
  • Ability to conduct Media and social media measurement using data analysis tools, dashboards and reporting tools.
  • Knowledge of specialised requirements related to writing social and digital content.
  • Ability to prioritise and meet tight deadlines.
  • Up to date knowledge of media and digital landscape, best practices and ways to increase engagement and inspire audiences, including familiarity with SEO tools.
  • Creative and understands how to leverage images/assets and design to engage with key audiences including journalists, stakeholders and influencers.
  • Enthusiastic and self-motivated, with the ability to build relationships and collaborate with various departments across Geotab.
  • Naturally curious, outgoing, and a proactive storyteller.
  • Fosters teamwork and is highly collaborative, comfortable in representing the department to all levels of the organisation.
  • Highly organised and able to manage multiple tasks and projects simultaneously.
  • High accuracy and strong attention to detail.
  • Knowledge/familiarity with Google Analytics Solutions, Social Media tools (Canva, Sprout Social, HootSuite) LinkedIn, CISION.
    • If you got this far, we hope you're feeling excited about this role Even if you don't feel you meet every single requirement, we still encourage you to apply. Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.Why job seekers choose Geotab:Flex working arrangementsHome office reimbursement programBaby bonus & parental leave top up programOnline learning and networking opportunitiesElectric vehicle purchase incentive programCompetitive medical and dental benefits Retirement savings program *The above are offered to full-time permanent employees only How we work:At Geotab, we have adopted a working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technologyWe believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at . Click to learn more about what happens with your personal data.
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