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    Senior Search Engine Optimization Specialist - Toronto, Canada - Omnicom Media Group

    Omnicom Media Group
    Omnicom Media Group Toronto, Canada

    20 hours ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    About Omnicom Media Group Canada

    As a leading global media network, with data at the core, Omnicom Media Group creates end-to-end solutions for clients, anywhere, swiftly and efficiently. OMG considers client business needs from the start and keeps consumer behavior at the heart of everything we do. We are comprised of the full-service media networks OMD, PHD, Hearts & Science, Touché, as well as Annalect (OMG's data and analytics division) and a number of specialty media communications companies. OMG offers unparalleled clout in the marketplace and a depth of capabilities and experience that drive leadership and innovation in every media type. This allows us to consistently deliver client business outcomes by driving authentic connections at scale, powered, and inspired by the most sophisticated, diverse, and collaborative media professionals in Canada.

    Are you a passionate SEO expert who loves helping businesses shine online?

    We have an exciting opportunity for a Senior SEO Specialist who's driven by results. In this role, you'll be the mastermind behind innovative SEO campaigns that increase our clients' visibility and drive real growth. Your expertise will help them reach new customers, boost brand awareness, and become leaders in their industries.

    Responsibilities:

    · Keyword Strategy Development: Conduct in-depth keyword research using tools like Ahrefs to identify high-impact keywords. Develop and execute strategic plans to enhance organic search visibility.

    · On-Page Optimization: Utilize Surfer SEO to audit existing website content and create optimization strategies, ensuring alignment with SEO goals. Collaborate with developers to implement on-page enhancements and adhere to SEO best practices.

    · SEO-Driven Content Creation: Partner with content teams to produce engaging content that aligns with targeted keywords and campaign objectives. Manage the blog strategy and ensure content is optimized for search engines and user intent

    · Local SEO: Develop and implement strategies to improve local search visibility, including optimizing Google My Business profiles and managing local citations.

    · Technical SEO: Analyze and address technical SEO issues, including site structure, URL optimization, redirects, broken links, canonicals and hreflang values. Collaborate with tech teams to optimize site architecture and speed to improve user experience and search engine crawlability.

    · Product Pages Optimization: Optimize product pages with targeted keywords and collaborate with product teams to ensure accurate and SEO-friendly product descriptions.

    · Digital Marketing Collaboration: Influence digital marketing strategies to improve return on ad spend (ROAS) through effective keyword strategy and insights. Collaboration with paid search (SEM) and social media teams (SMM) is an asset.

    · Reporting and Communication: Knowledge of Google Analytics, Google Search Console and Adobe Studio is a must. Create and present clear SEO reports using Looker/Adobe Studio, communicating insights to cross-functional teams. Work with the client directly for continuous improvement and knowledge sharing.

    Qualifications:

    · Education: Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.

    · Experience: Minimum of 3 years of experience in SEO, preferably with enterprise, e-commerce and/or D2C brands.

    · SEO Knowledge: Deep understanding of SEO best practices, search engine algorithms, ranking factors, and the ability to stay up-to-date with industry changes.

    · Technical Skills: Proficiency in SEO tools (e.g., Ahrefs, SEMrush, Screaming Frog), CMS platforms (e.g., Shopify, WordPress), and basic HTML/CSS. Knowledge of JavaScript for technical SEO analysis and crawling is a strong asset.

    · Analytical Skills: Strong ability to analyze data, interpret trends, and use insights to optimize SEO strategy.

    · Communication: Excellent written and verbal communication skills, with the ability to clearly explain technical concepts to technical and non-technical stakeholders.

    · Problem-Solving: Proven ability to creatively identify and solve SEO-related problems with a proactive and adaptable approach.

    · Forward-thinking: Knowledge of recent updates like Helpful Content Update (HCU), Expertise-Experience-Authoritativeness-Trustworthiness (EEAT), and the influence of Generative AI on search.

    What We Offer:

    OMG is THE place to grow your career We're a friendly, dynamic team that knows how to work hard and play even harder. Check out some of the awesome perks:

    · Great Benefits: Full health coverage? Check Comprehensive insurance? You got it

    · Work-Life Balance: Flexible work arrangements to fit your style. Plus, extra days off on those sweet long weekends

    · Fitness Fanatic? Get that gym membership with partial reimbursement

    · Tech Lover: Score sweet company discounts on the latest gadgets.

    · Bonus Time Off: "Special Days" for those moments when you just need a break.

    · Celebrating Wins: Rewards and recognition for those who go the extra mile.

    · Stay Connected: Virtual monthly town halls to keep everyone in the loop.

    COMMITMENT TO IDEA :

    OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action. This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.

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