Jobs
>
Toronto

    Ecommerce Optimization Specialist - Ontario, Canada - Aurora Cannabis

    Aurora Cannabis
    Aurora Cannabis Ontario, Canada

    1 week ago

    Default job background
    Description

    Ecommerce Optimization Specialist

    Division: Medical
    Job location: Remote – Alberta, Ontario & Quebec
    Hours: 40 hours per week, Monday – Friday

    Employment type: Permanent full-time position in a remote dynamic

    You're an ambitious professional with diverse experience in web site publishing and content merchandising. Your analytical skills are uniquely complemented by your ability to think outside the box and introduce creative solutions that improve processes. You know how to leverage product and category content in an e-commerce space to drive results and will stop at nothing to amplify the digital experience for consumers – and this is why we have the perfect role for you

    We're searching for a dynamic professional to plant their roots with us as our newest eCommerce Optimisation Specialist . In this role, you will report into the Senior Manager, Growth Marketing and will be responsible for the site content and merchandising on our e-commerce platform. You will focus on amplifying the digital cannabis experience for our patient and consumers by improving landing pages, search functions and overall site performance with creative and innovative solutions and designs. Sound exciting? Here is a little more...

    As a eCommerce Optimisation Specialist , you will...

    Content Merchandising and Personalization

  • Manage day-to-day web content through Aurora's content management system (CMS)
  • Monitor e-commerce website to ensure that products are active and appropriately merchandised in conjunction with omni-channel product releases and marketing calendars
  • Maintain all product imagery and attributes, including: badges, special features, filters, tags, Google feed exclusions, promotional pricing and copy on our digital platforms
  • Oversee the process of assigning and maintaining accurate pricing, promotions, campaigns, coupons etc.
  • Partner with medical marketing team and UX/Designer in creating product landing pages, banners and other marketing assets that align with new releases, seasonal selling periods and e-commerce campaigns
  • Enhance site search and optimize performance by identifying and resolving searches with no results, creating and managing a library of synonyms for frequently misspelled products and keywords
  • Execute SEO categorization of products and supporting content to drive high sales and margins
  • Collaborate with the greater medical sales team for onsite optimizations such as product recommendations, upselling and cross-selling opportunities
  • Assist with the day-to-day coordination of e-commerce marketplace activities, . product uploads, reporting
  • Stay up to date with e-commerce trends and industry competitors to gain insights into best practices and emerging opportunities in order to identify and document new functional requirements to evolve the shop experience

    • Journey Optimization and A/B Testing

  • Use insights and data to inform strategies that maximize conversion and improve the customer journey for Aurora's new and existing patients
  • Collaborate with the UX/Designer and medical marketing to develop annual A/B testing plans/roadmap based on business needs and patient pain points
  • Create and execute A/B testing frameworks including hypothesis, test design and implementation plans
  • Monitor and move forward the testing progress to ensure timely delivery
  • Analyze results and present recommendations based on test finding
  • Partner with medical marketing to improve project execution and post launch optimizations
  • Stay up to date with industry trends, best practices and other testing technologies

    • Data Analytics

  • Use analytics to identify opportunities for improvement in merchandising efficiency, and drive optimization activities
  • Maintain and evolve the personalization framework and parameters, to ensure patients see content that is appropriate to their segment and journey stage
  • Analyze category performance to evaluate merchandising efforts, product sell through, and opportunities
  • Report on e-commerce trade performance including KPIs, providing data-driven insight, and conducting deep dives to better understand shopping behaviors and trend

    • You will be setup for success if you have...

  • 5+ years' experience in site merchandising for an e-commerce website
  • Demonstrated experience supporting e-commerce platforms (Shopify would be an asset) and making site changes to improve conversion rates
  • Proficient understanding of e-commerce UX, content and development projects, and intuitive knowledge of how users shop in digital environments
  • Advanced skill using web analytics and A/B testing to optimize product and category performance and related customer behaviour
  • Strong knowledge of analytical tools for performance measurement and prior experience driving site improvements and innovations and proposing commercial objective

    • You are the ideal candidate because...

  • You are a natural team player who enjoys collaborating with others to develop goals, complete tasks and drive results
  • You are an organized professional who can prioritize tasks, manage projects and meet deadlines successfully in fast-paced environments
  • You are a self-motivated professional who takes pride in their work and goes above and beyond to deliver the best digital experience for customers
  • You have an analytical mind, are curious and like the understand the why of actions, to drive better outcomes

    • Why you'll love working at Aurora

    Our people are at the heart of everything we do here at Aurora, and we take pride in fostering an inclusive space that inspires our team to love where they work From rewarding career opportunities to flexible work environments to team activities, we go above and beyond to prioritize your success and here's how we do it...

  • Flexibility: you will enjoy a flexible work environment that is the perfect blend of work and fun You will be empowered to achieve work-life balance with flexible hours, remote work options, vacation time, meeting-free-Friday-afternoons and more
  • Total rewards: we will motivate you to go above and beyond with a competitive salary, stock options, an RRSP program, annual bonuses, and a health and personal care spending account for you to use for gym memberships, ski passes or staycations.
  • Benefits: we will foster your health and wellness (and your dependents) with our employee benefits package including, employer-paid health and dentalcare premiums, life insurance and LTD policies and a medical cannabis coverage program, designed exclusively for our A-Team.
  • Life-long learning: we're lifelong learners here at Aurora and will invest in your professional development throughout all aspects of your career You will have access to a tuition assistance program, virtual learning activities and annual performance reviews, to ensure you are provided with the toolkit and support you need to succeed.
  • Perks: we love to celebrate our people by providing corporate perks including employee discounts, perkopolis memberships, company SWAG, paid volunteer time and modern technology.

    • Team: we are a diverse and global team of cannabis enthusiasts, energetic innovators, fitness gurus, caring parents, foodies and more, with a collective passion to nurture an inclusive environment that helps you grow and provide people better days with cannabis.

    #LI-REMOTE

    #LI-MC1

  • Roots

    Retail Operations Optimization Specialist

    2 days ago

    Roots Toronto, Canada

    Roots is more than just an/the iconic Canadian retailer, we are a group of passionate employees who act with integrity, trust each other and do what is right. We work in a space where people can grow and develop, with a team of people who own results and are dedicated to seeing R ...

  • Score Media and Gaming Inc.

    App Store Optimization Specialist

    1 week ago

    Score Media and Gaming Inc. Toronto, Canada

    theScore, a wholly-owned subsidiary of PENN Entertainment, empowers millions of sports fans through its digital media and sports betting products. Its media app 'theScore' is one of the most popular in North America, delivering fans highly personalized live scores, news, stats, a ...

  • Questrade Financial Group

    Business Optimization Specialist

    1 week ago

    Questrade Financial Group Mississauga, Canada

    Questrade Financial Group (QFG) of Companies is committed to helping our customers become much more financially successful and secure. · We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech int ...

  • Dynacare

    Contract Optimization Specialist

    5 days ago

    Dynacare Brampton, Canada

    **Job Posting**: Contract Optimization Specialist** · **Location: Brampton, ON** · **This is a full-time permanent position based in Brampton, ON, working hours are 9am to 5pm. It** · **allows for flexible work from home arrangements to provide work-life-balance to employees as n ...

  • Central Glass and Mirror Ltd.

    Glass Optimization Specialist

    3 days ago

    Central Glass and Mirror Ltd. Markham, Canada

    **Responsibilities**: · - Optimize glass sizes using Opty-Way Optima software for various glass projects (training provided if necessary) · - Read and interpret dimensions in both imperial and metric units · - Collaborate with the production and design teams to ensure optimized g ...

  • Lactalis Canada Inc.

    Manufacturing Optimization Specialist

    1 week ago

    Lactalis Canada Inc. Ontario, Canada

    2 days ago Be among the first 25 applicants · Job Title · Manufacturing Optimization SpecialistLocation: · Job Title · Manufacturing Optimization SpecialistLocation: 184 Black Diamond Road, Belleville ON K8N 5A1. About Us:Welcome to Lactalis Canada – where we take pride in be ...

  • AllFix Service Group

    Search Engine Optimization Specialist

    3 days ago

    AllFix Service Group North York, Canada

    Education: Bachelor's degree · - Experience: 2 years to less than 3 years · **Work setting**: · - Private company, corporation or industry · **Tasks**: · - Consult with clients to develop and document Website requirements · - Source, select and organize information for inclusion ...

  • Rangshilp

    Adobe Journey Optimizer Specialist

    1 week ago

    Rangshilp Mississauga, Canada

    **Responsibilities**: · **Strategy and Planning**: · - Develop and execute comprehensive customer journey strategies utilizing Adobe Journey Optimizer. · - Collaborate with cross-functional teams to align journey strategies with overall marketing objectives. · **Implementation**: ...

  • J Dass

    Search Engine Optimization and Website Specialist

    6 days ago

    J Dass Vaughan, Canada

    **Job Title: SEO and Website Specialist** · **About JDass Corp** · JDass Corp is a versatile and dynamic company with interests spanning across various sectors, including Real Estate, Hospitality, Metal Industry, and Retail. Committed to excellence and innovation, we take pride i ...

  • Infotek Consulting Services Inc.

    Search Engine Optimization Specialist

    1 day ago

    Infotek Consulting Services Inc. Toronto, Canada

    Infotek Consulting is searching for an accomplished SEO Analyst/Specialist - this is a hybrid contract assignment based in Toronto · Candidate Requirements/Must Have Skills: · • 5+ years of experience in digital marketing, with demonstrated expertise in SEO and digital content st ...

  • Infotek Consulting Services Inc.

    Search Engine Optimization Specialist

    3 hours ago

    Infotek Consulting Services Inc. Toronto, Canada

    Infotek Consulting is searching for an accomplished SEO Analyst/Specialist - this is a hybrid contract assignment based in TorontoCandidate Requirements/Must Have Skills: · • 5+ years of experience in digital marketing, with demonstrated expertise in SEO and digital content stra ...

  • AllFix Service Group

    search engine optimization specialist

    1 week ago

    AllFix Service Group Toronto, Canada

    Education: · Expérience: · Education · Bachelor's degree · Work setting · Private company, corporation or industry · Tasks · Consult with clients to develop and document Website requirements · Source, select and organize information for inclusion and design the appearance, layo ...

  • AllFix Service Group

    search engine optimization specialist

    1 week ago

    AllFix Service Group Toronto, Canada

    Education: Bachelor's degree · Experience: 2 years to less than 3 years · Work setting · Private company, corporation or industry · Tasks · Consult with clients to develop and document Website requirements · Source, select and organize information for inclusion and design the app ...

  • Omnicom Media Group

    Senior Search Engine Optimization Specialist

    2 days ago

    Omnicom Media Group Toronto, Canada

    About Omnicom Media Group Canada · As a leading global media network, with data at the core, Omnicom Media Group creates end-to-end solutions for clients, anywhere, swiftly and efficiently. OMG considers client business needs from the start and keeps consumer behavior at the hear ...

  • Ontario Clean Water Agency

    Water Process and Energy Optimization Specialist

    2 days ago

    Ontario Clean Water Agency Mississauga, Canada

    The Ontario Clean Water Agency (OCWA) believes in Our Communities, Our Environment and Our People. As a trusted partner to municipalities, First Nations communities, businesses, governments and institutions across Ontario, we provide our clients with total solutions in water and ...

  • Measure Marketing Results Inc.

    SEO Specialist

    1 week ago

    Measure Marketing Results Inc. Toronto, Canada

    Are you an experienced and data-driven SEO Specialist with a proven track record of delivering outstanding results in paid search campaigns? Are you passionate about optimizing websites for better organic search rankings and driving successful initiatives? If you're looking for a ...

  • Tim Sold Real Estate Team

    PPC Specialist

    1 week ago

    Tim Sold Real Estate Team Toronto, Canada

    **Job description** · The TimSold Real Estate Team is looking for an experienced PPC Specialist. (Facebook & Google Ads / YouTube Ads) · A PPC Specialist's goal is to ensure our online marketing efforts have the highest possible return on investment and Lead generation. (ROI) · * ...

  • Tim Sold Real Estate Team

    PPC Specialist

    1 week ago

    Tim Sold Real Estate Team Toronto, Canada

    **Job description** · The TimSold Real Estate Team is looking for an experienced PPC Specialist. (Facebook & Google Ads / YouTube Ads) · A PPC Specialist's goal is to ensure our online marketing efforts have the highest possible return on investment and Lead generation. (ROI) · * ...

  • Tim Sold Real Estate Team

    PPC Specialist

    1 week ago

    Tim Sold Real Estate Team Toronto, Canada

    **Job description** · The TimSold Real Estate Team is looking for an experienced PPC Specialist. (Facebook & Google Ads / YouTube Ads) · A PPC Specialist's goal is to ensure our online marketing efforts have the highest possible return on investment and Lead generation. (ROI) · * ...

  • Apex Exchange

    Programmatic Specialist

    4 days ago

    Apex Exchange Toronto, Canada

    Company Description · Publicis Media is one of Canada's fastest growing Media Agency networks. The secret sauce? A pool of talented individuals who learn from each other (while tapping into global centres of excellence) and transparency at the core of everything we do, from data ...