Chief Marketing and Recruitment Officer - Island View, NB, Canada - University of New Brunswick

University of New Brunswick Island View, NB, Canada

3 weeks ago

Description

Closing Date:
May 21, 2024 at 4:00 PM

STUDENT RECRUITMENT

Student Recruitments' mission is to be the best at finding prospective students of all ages everywhere, and convincing them of the value of UNB's programs, research, scholarships, and services to improve their future.

WHAT WE OFFER
Full-time | Continuing | Fredericton| On-Campus

Standard Work Hours :
Mon - Fri | 8:15 am - 4:30 pm | 36.25 hours per week

Additional Working Conditions:
Occasional evening and weekend work required.
Occasional travel required between UNB's Fredericton and Saint John campuses.

Salary Range:
$43,596 - $54,493 per annum

YOUR FOCUS
Reporting to the Manager, Communications and Conversion, the Marketing Officer is responsible for the development and execution of a holistic marketing strategy that involves all recruitment tactics (i.e. publications/collateral and advertising programs) designed to attract and recruit domestic and international students to UNB.

The Marketing Officer will work closely with other members of the student recruitment marketing team, as well as with Strategic Communications & Marketing, the Registrar's and Admissions Offices, and Faculties and Departments on both campuses.

Produce an annual suite of offline recruitment tools for both domestic and international recruitment geared towards helping reach recruitment targets.

Coordinate, implement, track and report on all student recruitment publications/collateral production.

Liaise with relevant internal stakeholders such as Faculties and Strategic Communications & Marketing Office, participating in the UNB Marketing and Communications (MAC) Group.

Work closely with external marketing agencies and other suppliers and responsible for content proofing and editing.

Assist the Digital Strategist and other recruitment marketing team members with the development and execution of Recruitment's Digital and Marketing Recruitment Strategy which includes social media, web presence, email marketing, digital ads, etc.

Provide graphic design services for the recruitment units and Undergraduate Awards including layouts for print ads, flyers, posters, invitations, presentations, infographics, and other marketing tools.

Design, edit, and proof all in-house led projects and will source the printing of all projects directly with suppliers.

Provide feedback on the annual Recruitment Strategic Plan
Assist in the development of, and participate in, innovative recruitment initiatives/events both on and off campus.

Keep abreast of changes in programs, policies, faculty, facilities and student services on both campuses as well as industry standards and practices.

Monitor competitors to maintain a current understanding of competition in the marketplace.
Sit on various university committees as required.

WHAT YOU BRING

University degree, supplemented by two years' direct experience (or suitable equivalent combination of education and experience) in marketing, graphic design, publication production and project management.

Experience with digital marketing is required, along with good knowledge of web content management system and graphic design.
Additional Strengths
One year of print production experience strongly preferred.
High level of competency required in Adobe Illustrator and working knowledge of Adobe InDesign.

Excellent copywriting skills with the ability to deliver top-quality written communications to a wide variety of audiences and across multiple channels.

Excellent administrative and organizational skills including the ability to time manage, print deadlines and to work under pressure.
Proficiency in Microsoft Excel and Word.
Good existing knowledge of UNB and its program offerings is considered an asset.
Additional Information WHY CHOOSE UNB?

UNB offers a large variety of benefits for employees, including a full pension, a minimum of three weeks of vacation annually, the Employee and Family Assistance Program (EFAP), and dental, life, and health insurance.

PROFESSIONAL & TECHNICAL STAFF UNION (PTSU)
This position is part of the PSAC, Local 60551 employee group and falls under the PTSU Collective Agreement.
COMMITMENT TO EQUITY, DIVERSITY & INCLUSION

The University of New Brunswick and PSAC/PTSU Local 60551 are committed to employment equity and fostering diversity within our community and developing an inclusive workplace that reflects the richness of the broader community that we serve.

The University welcomes and encourages applications from all qualified individuals who will help us achieve our goals, including women, visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, gender identity or gender expression.

Preference will be given to Canadian citizens and permanent residents of Canada.
We thank all who apply; however, only those selected for an interview will be contacted.

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