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    User Acquisition Manager - Toronto, Canada - Zynga

    Zynga
    Zynga Toronto, Canada

    Found in: Talent CA C2 - 6 days ago

    Default job background
    Description

    Main Responsibilities:

  • Create and manage user acquisition, and retargeting campaigns on self-serve and managed platforms
  • Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale.
  • Collaborate with data analysts and marketing creative teams to identify scaling opportunities and further improve the campaign performance
  • Develop relationships with advertising partners and networks to test new traffic sources
  • Drive innovation on game division level investments
  • Support the creative direction of our advertising asset needs to ensure top performance
  • Daily, weekly, and quarterly budget forecasting and reporting of results.
  • Conduct competitive research and present actionable findings.

    • Desired Skills and Experience:

  • 3+ years experience in media buying for mobile app products (leveraging Paid Social, Ad Networks, and DSPs)
  • Strong, problem solving, and critical-thinking skills and experience working in metrics-based environment
  • Experience – and a desire – to do both strategic planning and day-to-day execution/optimization
  • Experience with Tableau, advanced Excel and Mobile Measurement Partners (i.e. Adjust, Appsflyer, Singular, Kochava).
  • Outstanding communication and client skills – both written and spoken – to work effectively with our cross-functional partners
  • Experience working with organizations with mixed talent backgrounds.

    • Bonus

  • Hands-on experience with SQL with the ability to pull together data needs from multiple sources
  • Experience working with $1M+ monthly advertising budgets.
  • Experience scaling games to top 100 grossing

    • What we offer you:

  • Competitive salary, bonus plan, Take-Two RSU's (Restricted Stock Units), ESPP (Employee Stock Purchase Plan)
  • RRSP Company Match Contribution
  • Extended Health coverage, dental, disability, critical illness, EAP, and life insurance
  • Virtual mental health and neurodiversity support programs
  • Open vacation policy
  • Family planning support program
  • Generous paid parental, pregnancy-related disability, caregiver, and compassionate leaves
  • Subsidized Back-up child care
  • Zynga happy hours and frequent employee events
  • Casual dress every single day
  • Culture of diversity and inclusion including employee resource groups
  • Work with cool people and impact millions of daily players
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