User Acquisition Manager - Toronto, ON, Canada - Zynga

Zynga Toronto, ON, Canada

6 days ago

Description

The User Acquisition team at Zynga is looking for an experienced and accomplished User Acquisition performance marketer, who will acquire users for Zynga's growing mobile portfolio. This individual will focus on leveraging Paid Social Channels, Ad Networks, and DSPs to scale our current marketing efforts. You will be responsible for helping the team identify and develop mobile acquisition strategies, and work closely with data analysts and the marketing creative team to further improve the campaign performance. You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution.

Main Responsibilities:

Create and manage user acquisition, and retargeting campaigns on self-serve and managed platforms
Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale.
Collaborate with data analysts and marketing creative teams to identify scaling opportunities and further improve the campaign performance
Develop relationships with advertising partners and networks to test new traffic sources
Drive innovation on game division level investments
Support the creative direction of our advertising asset needs to ensure top performance
Daily, weekly, and quarterly budget forecasting and reporting of results.
Conduct competitive research and present actionable findings.

Desired Skills and Experience:

3+ years experience in media buying for mobile app products (leveraging Paid Social, Ad Networks, and DSPs)
Strong, problem solving, and critical-thinking skills and experience working in metrics-based environment
Experience – and a desire – to do both strategic planning and day-to-day execution/optimization
Experience with Tableau, advanced Excel and Mobile Measurement Partners (i.e. Adjust, Appsflyer, Singular, Kochava).
Outstanding communication and client skills – both written and spoken – to work effectively with our cross-functional partners
Experience working with organizations with mixed talent backgrounds.

Bonus

Hands-on experience with SQL with the ability to pull together data needs from multiple sources
Experience working with $1M+ monthly advertising budgets.
Experience scaling games to top 100 grossing

What we offer you:

Competitive salary, bonus plan, Take-Two RSU's (Restricted Stock Units), ESPP (Employee Stock Purchase Plan)
RRSP Company Match Contribution
Extended Health coverage, dental, disability, critical illness, EAP, and life insurance
Virtual mental health and neurodiversity support programs
Family planning support program
Generous paid parental, pregnancy-related disability, caregiver, and compassionate leaves
Subsidized Back-up child care
Zynga happy hours and frequent employee events
Casual dress every single day
Culture of diversity and inclusion including employee resource groups
Work with cool people and impact millions of daily players

We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, colour, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome job-seekers, players, employees, and partners from all backgrounds to join us

We will consider all qualified job-seekers with criminal histories in a manner consistent with applicable law.

We are committed to providing reasonable accommodations to qualified individuals with physical or mental disabilities in order to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at to request an accommodation associated with your application for an open position.

Zynga does not engage in financial exchanges during the recruitment or onboarding process. We do not conduct job interviews over third-party messaging apps such as Telegram, WhatsApp or others. We will never ask you for your personal or financial information over unofficial chat channels. Our in-house recruitment team only contacts individuals via official company email addresses (i.e., via a or email domain).

If you believe you have been the victim of a scam, you may wish to contact the authorities. In the United States, you may file a complaint with the FBI. More information is available here: .

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