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    Content Marketing Manager-Writing - Toronto, ON, Canada - Rokt group

    Rokt group
    Rokt group Toronto, ON, Canada

    2 weeks ago

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    Description
    We are Aftersell by Rokt, a hyper-growth Shopify ecommerce leader.

    Aftersell by Rokt enables SMB companies to unlock value by making each transaction relevant at the moment that matters most, when customers are buying.

    Together, Rokt's AI-based relevance Platform and scaled ecommerce Network powers billions of transactions. Rokt'stars constantly strive to raise the bar, pushing the envelope of what is possible.
    We are looking for a Content Marketing Manager

    The mission of this role is to create audience-focused strategies for the creation and distribution of content across Rokt's key marketing channels (social, web, paid media, etc.).

    The leader in this role will then help translate those strategies into thoughtful content assets.

    We are looking for a top-shelf Content Marketer who is excited at the idea of reshaping B2B content marketing at a fast-paced, fast-growing start up.

    This role will report to our Head of Marketing and will make a significant contribution in three core areas; brand trust (awareness), category growth, and demand creation.

    This role is for "strategic doers" — someone who can figure out what we should do and why, then get the work done, either on their own or managing cross functional partners.

    If you get excited at the idea of telling BIG stories, making a massive impact, and creating compelling content, then this role was meant for you.

    The success of this role will be measured by the overall success of our comprehensive content strategy and associated content output to support our overall marketing OKRs as well as individual program KPIs.

    Translating the Aftersell'sbrand strategy into a cohesive content approach including longform/editorial, thought leadership, social, video, etc.

    Creating a strategic framework for all of Rokt's marketing content aligned to key audiences, campaigns, verticals, and product priorities.

    Produce multiple content types (PDF, video, articles, etc) from ideation to promotion
    Produce and distribute compelling and differentiated thought leadership content
    Build and document processes to build a consistent, repeatable content engine
    Ideate and conduct tests and experiments to spike growth and elevate our brand and category
    Manage Aftersell's social media strategy and content production on LinkedIn, Twitter, and YouTubePiloting and launching materials with a test and learn mentality
    Collaborating with marketing leaders to report quarterly on content success to provide a clear picture of overall marketing performance
    Allocating resources and manage deadlines to ensure marketing campaigns are executed on time and within budget
    Measuring, analyzing and reporting on key performance metrics to prove impact
    5+ years of B2B (business to business) or B2C (business to consumer) content marketing experience including content strategy, planning, creation, and measurement
    ~ Success in managing social media accounts across all platforms
    ~ Strong writing skills
    ~ Stellar project management skills and attention to detail
    ~ Analytical mindset and the ability to use data and analysis to drive decisions, quantify impact, drive the right priorities and surface valuable insights for our team and our customers. Proven success in managing multiple projects and campaigns simultaneously while working with tight deadlines
    ~ SaaS, software, high tech industry experience strongly desired

    We leverage best-in-class technology and market-leading innovation in AI and ML, with all of that being underlined by building and maintaining a fantastic and inclusive culture where people can be their authentic selves, and offering a great list of perks and benefits to go with it:

    We offer roadmaps to leadership and an annual $5000 training allowance

    We love spending time together and are in the office most days (teams are in the office 4 days per week).

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