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    Content Marketing Manager-Writing - Ontario, Canada - Digitalassetmanagementnews

    Digitalassetmanagementnews
    Digitalassetmanagementnews Ontario, Canada

    1 week ago

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    Description
    Job Summary

    In this role you will be responsible for creating engaging and persuasive asset content of varying types as well as crafting digital-based copy, ensuring it is optimized for search engines and drives organic traffic.

    Your primary goal will be to craft compelling content that captures the attention of our target audience for marketing and brandrelated initiatives.

    Responsibilities
    Develop highquality, easily scannable, SEOfriendly content for our website, including landing pages, asset and product descriptions and other web copy to drive traffic and engagement
    Write and edit an array of externally facing short and longform content assets, including but not limited to:
    White papers
    Ebooks
    Product data sheets
    Case studies
    Solution briefs

    Infographics
    Create communication materials based on provided storylines, messaging and stakeholder guidance, including but not limited to:
    Banner text
    Display ads
    Promotional emails and campaigns
    Video scripts
    Use content briefs and templates effectively, following brand, editorial and other content governance guidelines
    Work with content input documents such as corporate and solution messaging, audience and persona information, buyer's journey and interaction details, marketing plans and technology/industry trend information
    Optimize digital copy by strategically placing identified SEO keywords in titles, headings, meta descriptions, and content to improve search engine visibility

    Enhance user experience:
    Write compelling and persuasive copy that engages and converts website visitors while also ensuring a positive user experience

    Collaborate with team:
    Work closely with stakeholders, subject matter experts, designers, and the digital marketing team to ensure content aligns with the overall brand and marketing strategy
    Content Creation/Management
    Gather and synthesize information to be used in original content
    Use AI tool(s) to assist in content ideation and creation
    Manage thirdparty agencies as needed, ensuring all copy and content align with our brand, messaging, and guidelines
    Manage content creation and publication within our DAM and workflow management tools to keep projects on track and on time
    Stakeholder Management and Communication
    Build relationships with project team members, including graphic designers, proofreaders, fellow writers, stakeholders and project managers
    Schedule meetings with internal and external stakeholders as needed
    Qualifications
    Experience working as an inhouse, agency or freelance copywriter for B2B marketing
    Exceptional writing and editing skills, with a keen eye for grammar, spelling and punctuation—demonstrated in a professional portfolio
    Web copywriting, preferably with a focus on SEO optimization
    Experience writing about industry topics including Cloud/SaaS, AI, Networking, and/or Colocation
    Experience using AI tools such as Writer or Jasper for content creation
    Strong understanding of SEO principles, keyword research, onpage optimization and SEO tools
    Ability to craft engaging and persuasive copy that resonates with the target technology audience and drives conversions
    Critical thinking skills to review copy with an eye to brand, messaging and guideline adherence
    Comfortable working in a fastpaced matrixed organization with changing priorities and tight deadlines

    Collaboration:
    Strong communication and collaboration skills to work effectively with global, crossfunctional teams
    Experience in AEM, Workfront, Smartsheet and/or Jira. Familiarity with AP Style and/or inhouse style guides
    Bachelor's degree in writing, journalism, English or related field
    Visit Job Website


    Employer:
    Equinix (@Equinix )


    Location:
    Ontario, Canada

    Posted Date: 04/04/2024

    Expiry Date: 04/08/2024


    Type:
    Full-Time


    Categories:
    DAM Manager / User, Data Manager / Analysis / Governance, CMS / Creative / Content Operations


    Ref:
    DN-JB-1750


    Added by:
    DAM News Administrator We advise you to check the full details with the job's advertiser. We accept no responsibility for the accuracy of the information presented about the jobs shown.

    By using this facility you agree that we have no liability for any claims or losses in-relation to the information supplied on this website or that of a third party.

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