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    Digital Merchandise Specialist - Ontario, Canada - Helen of Troy

    Helen of Troy
    Helen of Troy Ontario, Canada

    1 week ago

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    Description

    Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: , , , , , , , and . Together, we build innovative and useful products that elevate people's lives everywhere every day.

    Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent

    Position: Digital Merchandise Specialist - Temp/Contract

    Work Location: 6700 Century Avenue, Mississauga, ON, Hybrid (work 3 days onsite)

    Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days. Any changes to this working model would be communicated accordingly.

    What you will be doing:

    You will serve as an extension of the brand and sales teams with a role to ensure the best possible brand experience as consumers research, shop, and purchases our products online. Ensuring that our digital shelf is best-in-class, not only on our owned sites, but with retailer partners and content syndicated services Syndigo), you will manage the entire portfolio of Helen of Troy Wellness & Beauty products. You will be responsible for understanding retailer platforms, loading new products as well as maintaining and optimizing existing items. You will also work closely with the sales team to understand the retailer's eCommerce strategy and platforms, then develop and implement a strategy for our products to improve sales. Our Specialist will be highly communicative, autonomous, proactive, collaborative, and creative.

  • Sales Team Support: The digital merchandise specialist will serve as the sales team's key point of contact for all things related to the digital shelf and online content across our portfolio of products. This includes weekly/bi-weekly meetings, handle project lists, new products, and timelines.
  • Digital Shelf: Accurately enter and maintain ALL product information (pricing, sales copy, SKU numbers, images, videos, buying guides, meta descriptions, taxonomy, in our owned websites and retailer portals. Digital merchandise specialist will work with key retailer buying teams to ensure accurate and timely set up of all new products. They will also advise the brand team if gaps in digital assets are present.
  • Audits: Conduct monthly audits of retailer partner sites for accuracy in pricing, availability, images and product information.
  • Outside Agencies: collaborate with key agency partners including site design, search, and internal brand teams to assist with execution of digital campaigns. Own the Syndigo vendor relationship. They will also ensure that accurate digital assets are uploaded for our products.
  • Analysis & Reporting: Analyze site metrics (Helen of Troy and Retailer partners) using analytic tools (Google Analytics and Profitero) to develop monthly reports and provide recommendations to improve conversion rates and drive revenue growth across assigned sites. In addition, provide monthly reports on new product status, content updates, user ratings & reviews, promotions, retailer changes that sales can use to keep account updated.
  • Content Strategy & Development: Partner with the digital marketing team, sales and brand team to develop a strategy for each retailers' platform to optimize our shelf. They will be responsible for development and maintenance of enhanced product content pages for all products within key retailers owned portals. This will require them to understand the limitations and requirements around claim language and brand guidelines.
  • Digital Trends: The digital merchandise specialist will stay up to date on trends and changes within the ecommerce and retail landscape in order to be able to provide a point of view on how our digital efforts could be improved. This includes regular research and audits of the marketplace and competitive sets.
  • Brand Equity: Demonstrate brand stewardship across all materials working closely with the digital marketing, brand, and creative teams to ensure that all efforts are on brand and on strategy.
  • Websites: Will assist the brand teams with the development and maintenance of branded websites to ensure product related (including creation and support of where to buy, shopper guides and ecommerce information on owned websites) content is up to date and SEO strategy is optimized.
  • Licensing: needs to have in-depth knowledge of licensing guidelines, and ensure that all content follows the guidelines and is approved through the appropriate submission process.

    • Skills needed to be successful in this role:

  • Excellent written and verbal communication skills with the ability to present ideas and information clearly
  • Highly organized and meticulous
  • Proven track record to achieve goals
  • Upbeat, personable, positive, can-do demeanour
  • Strong project and time leadership skills, able to be self-directed and proactively manage and direct multiple projects simultaneously

    • Minimum Qualifications:

  • Bachelor's Degree or equivalent experience
  • 3+ years of professional work experience in marketing and/or ecommerce merchandising of highly transparent online customer experiences
  • Microsoft Office
  • Understanding of website development and content management systems (. WordPress and Magento)
  • Experience writing for the web
  • Understanding of retailer ecommerce landscape
  • Knowledge of SEO practices and SEM (. Google Ads and Meta Ads)
  • Experience leading all aspects of Customer Support on retailer sites for key products
  • Understanding of marketing concepts and consumer behaviour
  • Experience with Online Analytics Tools (. Google Analytics and Profitero)

    • Preferred Qualifications:

  • External agency strategic direction experience
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