- Performs all technical tasks to build integrated campaigns and workflows utilizing our marketing technology stack. Campaigns can include emails, webinars, landing pages, forms, and other types of assets built on platforms such as Eloqua, BrightTALK, BigMarker, Cvent and ContentStack.
- Works closely with Demand Generation Marketing team to map appropriate content, assets, and promotions needed by channel to engage specific audiences based on Morningstar's target profiles.
- Creates segments for marketing campaigns based on criteria defined by our buyer personas.
- Promotes data integrity best practices for maintaining a healthy contact database.
- Works with marketing analysts to review campaign metrics and provides regular updates on performance to broader marketing team.
- Develops an understanding of the full customer lifecycle and sales process and how demand generation and marketing contribute to it, and frequently works with sales to promote accurate lifecycle process.
- Documents and communicates best practices for integrated marketing programs across the organization, including recommendations on where improvements can be made.
- Functions as gatekeeper for campaign scheduling.
- Maintains and enforces email deliverability best practices.
- 4+ years of hands-on marketing automation experience in an enterprise platform such as Eloqua or Marketo. OR 4+ years of hands-on CMS/web-page authoring experience in a platform such as ContentStack or SiteCore.
- Proven ability to translate marketing use cases into well-designed campaign workflows.
- Skilled in problem solving and project management.
- Self-starter and passion for "doing the impossible;" committed to driving operational excellence.
- Must be data-driven and understand how to translate marketing metrics into opportunities for action.
- Skilled in A/B testing.
- Meticulous attention to detail, process-improvement mindset.
- Ability to balance priorities across multiple projects with multiple stakeholders.
- Bachelors degree is required.
- We only accept calls from applicants who need accommodation related to a disability. Please, no calls with unrelated questions or requests.
- Please be sure to include the title and location of the open position you're interested in when you leave a message.
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Marketing Operations Production Specialist - Canada - Morningstar Credit Ratings, LLC
Description
Marketing Operations Production Specialist page is loaded
Marketing Operations Production Specialist
Apply locations Chicago time type Full time posted on Posted 30+ Days Ago job requisition id REQThe Group:
Morningstar is committed to helping investors meet their financial goals. One way we accomplish this is by offering independent research and great products to the financial community. We believe that when the investor wins, we all win. Key to our success is our ability to engage with professional prospects and clients through the buyer's journey, crafting sophisticated integrated marketing campaigns that leverage our marketing automation and CMS platforms and deliver content to buyers where they want it, when they want.
The Role:
In order to deliver operational excellence for our Campaign Operations team, we are seeking a Marketing Operations Production Specialist to manage all aspects of campaign workflow within our best-in-class marketing technology platforms. As the Marketing Operations Production Specialist, you will be responsible for designing and building campaigns that deliver the right content to the right prospects based on the buyer journeys and messaging maps created by our Product and Digital Marketing teams. This position is based out of our Chicago office and hybrid attendance is required.
Job responsibilities:
Qualifications:
Morningstar's hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. We've found that we're at our best when we're purposely together on a regular basis, at least three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.
About Us
How to Apply for a Job at Morningstar
Step 1
When you find a position you're interested in, click the 'Apply' button. Please fill out this form completely, attaching your resume and cover letter in the approved format. Read the job requirements carefully and make sure to attach writing or design samples as required. Applicants must submit their resume and other information through our corporate website to be considered for a job at Morningstar. No phone calls, please.
Step 2
You will receive an email notification to confirm that we've received your application.
Step 3
If you are called in for an interview, a representative from Morningstar will contact you to set up a date, time, and location. Be prepared for a rigorous interview process. To make sure you're a good fit for Morningstar and we're a good fit for you, we'll schedule time for you to meet with multiple staff members at all levels of the company. Expect to return for multiple interviews as part of the process. A representative from Morningstar will contact you with the results of your interview—either with a job offer or to let you know our plans for the position.
Applicants With Disabilities Who Need Accommodation
Morningstar is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call or email and let us know the nature of your request and your contact information.
Please note:
US Applicants: Morningstar is an E-Verify program participant.
Morningstar is strongly committed to creating and preserving equal opportunity for all employees and applicants. We make all employment decisions—including recruitment, hiring, compensation, training, promotion, transfer, discipline, termination, and other personnel matters—without regard to race, color, ancestry, religion, sex, national origin, age, disability, protected veteran status, marital status, sexual orientation, genetic information, citizenship, gender identity and expression, parental status, or other legally protected characteristics or conduct.
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