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Oakville

    Digital Marketing Manager - Oakville, Canada - 570 The Dominion of Canada General

    570 The Dominion of Canada General
    570 The Dominion of Canada General Oakville, Canada

    Found in: Talent CA C2 - 1 week ago

    Default job background
    Full time
    Description

    Who Are We?

    Solid reputation, passionate people and endless opportunities. That's Travelers. Our superior financial strength and consistent record of strong operating returns mean security for our customers – and opportunities for our employees. You will find Travelers to be full of energy and a workplace in which you truly can make a difference.

    Job Category

    Marketing

    Target Openings

    1

    What Is the Opportunity?

    Accountable for assisting in the development and implementation of digital marketing strategy, content, media and related technologies through specific channels (search engine optimization, websites, landing pages, display, mobile, social and/or email, etc.) that support organizational marketing objectives for entire online customer journey (engagement, acquisition, and/or retention of business).
  • Execute tactics that support the organic social media strategy across all platforms, including, Facebook, X (Twitter), LinkedIn and Instagram.
  • Partner with the businesses and functions to discuss and recommend social media strategy.
  • Partner with the US Social Media Team to design, develop and drive social media content that positively positions the company in the marketplace and in the communities we serve.
  • Partner with the businesses and functions to engage and grow their social media audiences.
  • Gather metrics and data from posts to support reports that will be presented to business partners on an as-needed basis.
  • Design and develop social media creative that supports the business strategy.
  • Apply and manage digital marketing techniques to effectively attract audiences utilizing an appropriate mix of platforms
  • Set up and manage digital marketing campaigns using in-house and vendor-supplied campaign management tools
  • Serve as marketing liaison and consultant to assigned business partners on less complex digital programs and initiatives
  • Collaborate with other marketing disciplines (advertising, research, communications, creative services etc.) on programs/ initiatives
  • Develop and deliver digital marketing training to build capabilities across businesses and the enterprise
  • Set up and manage digital marketing campaigns
  • Perform other duties as assigned.

    • What Will Our Ideal Candidate Have?

  • University degree in Marketing or other related field or equivalent experience preferred
  • 5-7 years of experience preferred
  • Digital Marketer/Account Manager experience for a strong brand or agency preferred
  • Insurance and/or Financial Services experience preferred
  • General knowledge of digital media concepts preferred
  • General knowledge of data-driven content marketing preferred
  • General knowledge on how to research and target wants/needs of various audiences preferred
  • Intermediate analytical skills as well as verbal and written communication skills
  • Intermediate time and project management skills
  • Maintains intermediate skills and understanding of digital advertising landscape
  • Intermediate ability to evaluate effectiveness of programs
  • Demonstrated flexibility and intermediate ability to think outside the box
  • Basic Leadership Skills

    • What is a Must Have?

  • Minimum of 4 years of related experience required

    • Equal Employment Opportunity Statement

    Travelers is an equal opportunity employer. We are committed to providing accommodation to persons with disabilities. If you require accommodation during the recruitment or interview process we will work with you to accommodate your needs.

    If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an so we may assist you.

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