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Oakville

    Manager of Brand Marketing - Oakville, ON, Canada - Summit Search Group

    Summit Search Group
    Summit Search Group Oakville, ON, Canada

    2 weeks ago

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    Description

    Position Scope:

    The Channel Marketing Manager is responsible for the implementation and execution of channel-specific marketing strategies to achieve P&L objectives across Strategic Business Units (SBU's).

    They will be skilled at working on cross-functional teams including SBU's, Digital/eBusiness, Sales, Marketing Services and Global Brand Management.


    Responsibilities:

    Channel ManagementCollaborate with SBU Product Marketing teams to identify and implement growth initiatives within our current product portfolio as well as expansion areas.

    Collaborate with Sales, Product Marketing, Marketing Services and GBM in the areas of:
    Growth initiatives; Program development and implementation; and Presentations and training delivery on new and existing products.

    Build and maintain channel expertise through field travel, attendance at industry events, competitive analysis and close collaboration with Sales and SBU partners.

    Partner with Business Intelligence on the measurement and analysis of channel data relating to program/promotional effectiveness and make improvements based on insights.

    Partner with Marketing Services to ensure development of 2D, 3D and digital collateral to drive product launches, promotions, key marketing campaigns, programs within channel and customer-specific marketing.

    Advanced computer skills in Microsoft Office. Adobe Creative Suite is an asset.
    Demonstrated solid financial acumen, analytical skills and problem-solving ability.


    Education and Experience:
    Bachelor's degree in Marketing, Business or a related field is required; MBA is preferred.
    Minimum of 5 years of Sales and/or Marketing experience is required. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process.
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