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    Digital Marketing Analytics Lead - Toronto, Canada - CB Canada

    CB Canada
    CB Canada Toronto, Canada

    3 days ago

    Cb Canada background
    Description

    Digital Marketing Analytics Lead

    On behalf of our client in the Banking Sector, PROCOM is looking for a Digital Marketing Analytics Lead.

    Digital Marketing Analytics Lead – Job Description

    • Oversee day-to-day team operations in terms of delivering automated and ad-hoc digital marketing reports and insights
    • Lead transition of digital advertising book-of-record reporting, involving integrations of Google Analytics and Facebook offline conversions into existing dashboards
    • Lead integration of other digital marketing channels into book-of-record marketing dashboards, including SEO, public site, online banking, and mobile banking app
    • Drive standardization of digital advertising measurement across all LOBs through multi-touch attribution, media mix modelling, and A/B lift tests
    • Develop a digital advertising insights framework that leads to actional recommendations
    • Collaborate with the digital marketing capabilities team to drive increased automation of digital reporting and insights
    • Create and develop a team not only focused on developing insights but also presenting insights back to partners to drive strategic improvement
    • Enhance digital analytics capability by developing a "best-in-class" analytics team that delivers meaningful insights that drive measurable business value
    • Provide people leadership; oversee people plans and strategies to attract, motivate and retain a highly diverse, qualified and engaged team to fulfill current and future business needs
    • Identify and champion digital media and analytics projects and services across all paid, owned and earned assets
    • Work with vendors and/or internal partners to develop and integrate advanced techniques for performance measurement and attribution
    • Collaborate with partners on marketing challenges and provide fact-based analytical advice across paid, owned and earned digital activities that aligns to strategy & drives business profitability

    Digital Marketing Analytics Lead – Mandatory Skills

    • 7-10 years of experience in digital marketing analytics, preferably within the context of financial services
    • 5+ years experience managing small to mid sized digital marketing analytics teams with experience in identifying and growing talent -people management skills
    • Strong BI/Visualization skills and experience
    • 5+ years of relevant experience in digital analytics data with specific experience with the following platforms:
    • BI/Data Visualization Platforms: one of, Domo, Power BI, Looker, Datorama – digital marketing analytics
    • Marketing Analytics Platforms: one or more of Google Analytics, Adobe Analytics, CM360
    • Digital Advertising Platforms: one or more of SA360, DV360, Google Ads, Facebook Business Manager
    • Working experience with digital attribution and marketing mix modelling methodologies
    • A passion for analytics, high comfort level and interest in interpreting data and results; ability to "tell stories" with data and facts
    • Proven leadership experience including demonstrated ability to work in and across teams, manage stakeholders and align leadership
    • Strong project management skills and a high attention to detail
    • An overall dedication to producing high quality work and desire to continuously learn, develop and do better
    • Analytically anchored problem-solving skills including the ability to leverage data to formulate statistical solutions to solve business problems
    • A broad understanding of digital marketing data, analytical tools and methods and knowledge of where analytics may add value to marketing and/or business
    • Ability to work with senior partners to prioritize work efforts across team and communicate trade-offs, get their trust and buy-ins by helping them understand how different initiatives would generate business value

    Digital Marketing Analytics Lead - Nice to Have Skills

    • Working experience on marketing use cases with Google Cloud and Big Query would be an asset
    • Skills and experience with either SQL SAS, PySpark, or Python would be considered an asset
    • 7-10 years of experience in digital marketing analytics, preferably within the context of financial services
    • In addition, s/he will have a degree in quantitative discipline, science, engineering or business/finance is preferred.
    • Excellent presentation & communication skills

    Digital Marketing Analytics Lead - Assignment Start Date

    ASAP – 12 months to start

    Digital Marketing Analytics Lead - Assignment Location

    Toronto, ON – Work Hybrid

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