eCommerce Analytics Specialist - Burlington, Canada - Wolseley Canada Inc.

Description

At Wolseley Canada, our leading-edge is the knowledge and insight found in every corner of our organization. Here, you'll build strong relationships and support critical industries that touch the lives of Canadians. Every day, we show up with intention and pride; in ourselves, our associates, and our customers. You'll have a solid foundation to try new things, uncover new possibilities, challenge yourself, and grow your career. Does this sound like somewhere you'd like to be?

Wolseley Canada is the leading wholesale distributor of plumbing, HVAC/R, waterworks and industrial products in the country and working here means, a network of possibilities, a place you are valued and a higher standard.

Join the Pros

eCommerce Analytics Lead

Responsible for conducting in-depth analysis of Wolseley's digital channels/tools to provide actionable insights to enable optimal business decisions. This role will leverage data from multiple sources to inform Wolseley's digital strategy, website development and technology investments to accelerate our omnichannel offering and provide an engaging and frictionless best in class customer journey. This is an opportunity to join a team that will be pivotal in driving the digital transformation for Wolseley.

What's in it for you?

• Regular business hours Monday to Friday
• Comprehensive benefits with premiums fully paid for by the company for the "Core" package starting the first day of employment.
• Career development and training opportunities
• Life insurance, disability and wellness program
• Retirement savings programs including RRSP and DC pension with up to 5.25% employer contribution
• Paid vacation and sick time and day off on your birthday
• Bonus programs that include annual performance and profit sharing
• Employee discounts on top brands of plumbing and HVAC/R products
• Education reimbursement for employees
• Employee referral program
• Safety shoe reimbursement

What you will do:

• Promote a data-driven culture to identify areas of opportunity and support eCommerce and digital product teams in improving the digital experience.
• Leverage Google Analytics to proactively monitor website performance and report on site traffic and click-stream navigation patterns, site search and browse behaviour, functionality usage and marketing campaign effectiveness.
• Lead analysis by interpreting complex data, modeling using statistical techniques, validating results, and communicating to senior management.
• Prepare reports, create presentations and present actionable recommendations to support eCommerce and Marketing initiatives.
• Partner with digital product teams to identify issues and opportunities to eliminate points of friction and improve conversion rate.
• Build and maintain reports to monitor digital effectiveness and provide actionable insights on digital performance to optimize engagement and improve core KPIs.
• Leverage multiple data sources to profile and segment digital customers and understand the customer journey, assisting in the development of long-term strategic objectives for digital adoption.
• Work with technology partners to establish and implement Google Analytics site tagging practices and tracking requirements.
• Establish A/B testing framework and roadmap to conduct testing, analyze results and provide recommendations to inform project prioritization.
• Provide in-depth reporting to enable discussions regarding results, trends and insights with regional leaders and identify opportunities to drive adoption and penetration.
• Monitor online customer churn and proactively provide reporting to eBusiness field support and Regional Leaders to re-engage with at-risk accounts.
• Provide data and ad hoc reports as needed to support business case development and/or inclusion in communications to leadership across the organization.
• Support eBusiness and Marketing in establishing KPI reporting framework to measure effectiveness of online promotions and campaigns.
• Leverage analytics and a "test & iterate" approach to help guide program/campaign development.
• Develop post implementation reviews on campaigns and programs driving digital adoption.
• Partner with BI to ensure accuracy, consistency, relevance and timeliness of data provided to the business.

What you will bring:

• Bachelor's Degree, preferably in Business/Mathematics/Marketing/Finance.
• 3+ years of hands-on experience in enterprise-level web analytics applications and strategy supporting an eCommerce business; B2B preferred.
• Track record of developing digital performance measurement strategies, data analysis and translating analytic results into outcome driven business value.
• Expert hands-on experience with multiple platforms: Google Analytics (or similar), Google Marketing platform, OSAT tools, UX tools, Market Research, data management and transformation (MS Excel, Access, SQL) and analytics visualization platforms (Power BI, Tableau).
• Expert analytical skills, able to collect, organize, analyze, and disseminate large amounts of information with attention to detail and accuracy.
• Working knowledge of multi-variate testing, audience-based experience personalization, customer journey analysis, customer segmentation, and ability to apply web behavioural data to influence website design.
• Strong communication and presentation skills (written and verbal); ability to interact with all levels of end users and technical resources.
• Ability to work independently with strong self-management.
• Strong business acumen and problem-solving skills.
• Innovative and independent in exploring the best practice in digital analytics solutions.
• Strong critical thinking and troubleshooting skills with proven ability to proactively analyze customer behaviour using available data to identify root cause and recommend customer-centric solutions.
• Proven project management skills and ability to manage multiple priorities, react with urgency and reprioritize as needed.
• Experience developing program framework, identifying metrics, and establishing best practices, tools and programs to drive strategic plans and results.
• A self-starter, with strong drive for results and taking action to achieve goals beyond what is required.
• Goes beyond job requirements to seek opportunities and generate ideas for improvements.

Each resume submitted gets individually reviewed by our team and retained for 24 months if other new and exciting opportunities arise that match your skills and qualifications.

Please note: This position requires the result of a satisfactory criminal record check. A record under the Criminal Code and/or other federal offence record(s) does not automatically mean you will be ineligible for the position.