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    Activation & Engagement Manager - New Division (Ontario) - Toronto, Canada - Breakthru Beverage Group

    Breakthru Beverage Group
    Breakthru Beverage Group Toronto, Canada

    Found in: Talent CA C2 - 16 hours ago

    Default job background
    Description
    Overview:

    To lead and secure successful execution of both Activation and Advocacy/Engagement efforts & programs for the BF portfolio in their respective territory, by working collaboratively with the Senior Advocacy and Engagement Manager, sales territory managers and key external partners/stakeholders to identify activation & engagement opportunities as well as executing all activations according to budget, timelines and brand guidelines.

    This position requires a true passion, strong brand knowledge and a flair for a Premium & Super Premium brand portfolio. This position requires a true eagerness to learn and develop, specifically in the Trade and Consumer Advocacy area. The role will involve ongoing collaboration with internal key stakeholders such as: provincial sales teams, sales territory managers, and others, as well as with Brown Forman partner stakeholders, and external ones such as trade (i.e. bartenders, operators, third-space activation partners (i.e. Festivals, events) and others.

    Department: Sales

    Reports To: Portfolio Director

    Responsibilities:
    • Collaborate with the Senior Advocacy and Engagement Manager to learn and develop the Advocate area of the position, especially in Brand Education, Storytelling and Training efforts with Trade and Consumers
    • Collaborate with territory managers to identify activation and event opportunities in their assigned territory
    • Planning with internal and external partners
    • Execute events within budgetary guidelines
    • Execute On-Premise programs/promotions within diverse accounts
    • Build and grow relationships with key stakeholders and contacts including, clients, suppliers, agency partners, influencers and other industry players.
    • Develop and communicate the event calendar to stakeholders
    • Coordinate merchandising and POS material for assigned promotions
    • Plan and Execute promotions/brand events in accordance to guidelines
    • Create post reports for all events/promotions in a timely manner
    • Utilize social media tools according to the customer needs and within company guidelines
    • Ensure compliance of all activations to the local/provincial regulations and internal company guidelines
    • Report on competitive activities within accounts and offer constructive suggestions
    • Gather event insights and present results, findings and comments to leadership
    • Recruit key gatekeepers for selected accounts and build relationships with them
    • Execute employee training through work-withs
    • Execute customer staff training (cocktail trends, hands-on training)
    • Develop and execute promotional activities at select sponsorship events
    • Execute media events, drive brand messaging with key media outlets, and become the voice for the brand
    • Conduct training for agency promotional team members
    • Drive distribution, visibility and endorsement of Brands in top on-trade and off-trade outlets in key markets
    • Other related duties as assigned
    Qualifications:
    • 2 years of promotional and/or sales/ and/or trade experience (preferred within alcohol beverages area and related)
    • Proficient MS Office skills
    • Spirits certification
    • Trained mixologist capable of bartending at a level consistent with Trend trend-leading account bartender in Canada
    • Excellent Negotiation and Influencing Skills
    • Strong interpersonal and analytical skills
    • Excellent communication skills: verbal, listening and written
    • Strong organizational and multitasking capabilities
    • Excellent sales and promotional background
    • Seek out new ideas, exhibit initiative and be proactive
    • Demonstrated capability in training
    • Knowledge of Liquor Board Regulations, market trends and competition
    • Previous experience with alcohol beverages brands preferred ( especially premium and super premium brands)
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