- Deliver engaging, persuasive copy and content for targeted audiences across various channels. This could include but is not limited to: advertisements, website optimization, marketing collateral, white papers, sales presentations, blogs, articles, product guides, video scripts, corporate letters, and speaking notes.
- Collaborate with Design team to enhance our data/ information visualization skills to find the right balance to visually depict complex concepts
- Ensure that content is not only attention-grabbing, but also work closely with peers, stakeholders and subject matter experts to ensure content is carefully researched, fact-checked, and proofread.
- Facilitate the translation process of the content (various languages including French).
- Support the digital marketing strategies and SEO initiatives in an effort to generate qualified leads and lower cost per acquisition.
- Identify audience needs and gaps in our content and recommend new topics.
- Stay abreast of industry news and trends. Mine for secondary research (combining reputable online sources, interviews, and studies) to inform your content.
- Create or assist the creation of project plans & schedules
- Draft marketing briefs and work closely with Creative team to produce marketing assets
- Support the maintenance and day to day management of internal marketing tools, such as project management tool, and intranet sites
- Effective budget management
- Identify & implement process improvements accordingly
- General office duties as required
- Post-Secondary degree or diploma, preferably in Business, Marketing, Communications, or related work experience required
- Minimum of 2-3 years of work experience in a copywriting or content management role
- Self-motivated with strong project management skills & attention to detail
- Highly collaborative and effectively works with key stakeholders across the company including senior leaders and key clients
- Strong communication skills, both verbal and written
- Experience with social media platforms
- Experience managing and working with external vendors, agencies & partners
- Fluency in French is an asset
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Event Marketing Specialist
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Illumina Ontario, Canada Full timeAt Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment opt ...
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Marketing Specialist
Found in: Talent CA C2 - 4 days ago
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Cooper's Toronto, CanadaMarketing Specialist · Cooper's is a Toronto based staffing agency dedicated to providing excellent service to all clients and applicants in the greater Toronto area. We currently have an open position for a marketing specialist that we need to fill right away. If you are interes ...
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Marketing Specialist
Found in: Talent CA C2 - 5 days ago
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Marketing Specialist
Found in: Talent CA C2 - 5 days ago
York University Ontario, Canada Contract Full timePurpose: · Ancillary Services provides a wide range of professionally managed campus services and amenities to enhance the student experience and support York University's mission, vision and priorities. With a commitment to sustainability, equity, diversity and inclusion, Ancil ...
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Found in: Talent CA C2 - 2 days ago
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Marketing Specialist - Toronto, Canada - Foresters Financial
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