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    Marketing Specialist - Ontario, Canada - Illumina

    Illumina
    Illumina Ontario, Canada

    1 week ago

    Default job background
    Full time
    Description

    At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world.

    Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.

    Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

    Marketing Specialist – Canada , reporting to the Manager of Commercial Development, is responsible for developing, managing and executing on strategic marketing and events in Canada.

    This includes building short-term and long-term marketing strategies, messaging and plans with prioritized tactics to drive awareness and demand in Canada, as well as the planning and execution of marketing activities such as tradeshows, sponsorships and other customer-facing events.

    The person in this role will serve as a liaison between key internal stakeholders to articulate Canadian market needs and will work closely with the Canadian Commercial team, as well as global and US segment and program marketing and market development leads to deliver on a comprehensive strategy to market Illumina and its product portfolio in Canada.

    In collaboration with Canadian Commercial and Regional Marketing teams, develop and execute strategic marketing plans for Canada that deliver business results, that are in addition to Regional and Global marketing activities, including (but not limited to) the localization of content and targeted marketing campaigns.

    Identify, analyze and translate product, brand, customer, and relevant information to build effective marketing plans.

    Interact with key internal stakeholders and business units, including (but not limited to) Canadian Sales, Marketing, Product teams, and Communications colleagues to maximize knowledge and sales capabilities, increase brand awareness, bring key technical product knowledge to the field, represent Canadian market needs and enable strategic external engagements.

    Facilitate development of business within Canada by translating market insights and knowledge into compelling positioning, marketing communications, and competitive selling strategies.

    Supports market research efforts and understands the national and regional business environment including familiarity with national clinical and research markets and payers/funders.

    Develop and promote social media content targeted at the Canadian market to drive brand awareness and to differentiate Illumina from its peers.

    Monitor social media and the broader digital landscape for key moments, new developments, competition and current trends, and identify opportunities for the Canadian Sales, Marketing, Social Media and Communications teams to leverage as part of content development for customer and/on campaign messaging.

    Collaborate with global and regional marketing teams to ensure alignment and streamlined customer communication plans.
    Ensures that regulatory and compliance guidelines are followed.

    At least 5+ years of sales, marketing or other related experience in genomics, life sciences, pharma, medical device or related fields.

    Some experience in strategic marketing preferred.
    Bachelor's degree in a life science discipline. MBA or other degree in business, marketing, or communications is highly desirable.

    Highly self-motivated, adaptable, independent individual who is a quick learner and a critical and strategic thinker, with excellent project management skills, attention to detail and business intelligence.

    Strong analytical skills and ability to connect individual deliverables and analyses to larger strategy.
    Event planning experience preferred, but not required.
    Fluent in English and French.

    Built on a strong foundation, Illumina has always been rooted in openness, collaboration, and seeking alternative views and perspectives to propel innovation in genomics.

    We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race.

    We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and demonstrate our collective commitment to diversity and inclusion in the communities we live and work.

    We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information.

    Our technology empowers researchers and clinicians globally to improve cancer treatments, change the course of diseases, protect the environment, and fight food insecurity.

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