Jobs
>
Marketing Specialist
>
Toronto

    Marketing Specialist - Toronto, ON, Canada - Informa Connect of Informa PLC

    Informa Connect of Informa PLC
    Informa Connect of Informa PLC Toronto, ON, Canada

    2 weeks ago

    Default job background
    Description

    We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

    Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

    We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

    The Marketing Specialist will be responsible for executing marketing campaigns to grow the target audience and/or client databases, drive consent to market, and encourage target prospects to engage with relevant Informa content. The specialist will develop and deliver a wide range of multi-channel marketing activities. The Marketing Specialist also drives community engagement, increasing community membership, web traffic, and conversions.

    The key objective of the role is to help execute marketing campaigns that result in target prospects engaging with our brands/products/services and gaining hard traction. This role will primarily focus on managing marketing tactics for the One Of A Kind Show.

    Responsibilities

    • Partner with colleagues and external agencies to define marketing tactics along the customer journey, build brand awareness and consideration, and drive the acquisition of new audiences.
    • Partner with external and internal resources to develop and execute community and engagement content including an impactful content calendar executed through various media (eg roundtable events; webinars; op-eds; news insights).
    • Establish automated email streams in Adestra across all consumer events and work with show teams to establish nurturing streams.
    • Write, design and set up/launch prospect and customer engagement e-mail marketing activities using Eloqua or Adestra email tool.
    • Manage social platforms calendars on Sprinklr and pull reports to suggest improvements.
    • Manage marketing lists and follow database best practices.
    • Recommend social media tactics aligned to brand strategy, write and schedule all planned social posts.
    • Manage online communities on META, Pinterest, TikTok etc.
    • Manage website updates via Core/AEM tool (ongoing updates and uploads).
    • Work with external agencies and partners to develop campaign creative work and produce event signage and advertising.
    • Ensure that all market-facing materials are on brand according to brand guidelines.
    • Maximize usage of Informa systems and processes, adopting a best practice and facilitating developments in line with internal and external requirements.
    • Be accountable for the allocated budget.
    • Be present at select shows in person to support show execution.

    Qualifications

    • Demonstrable experience in Campaign Management, executing a strategy that raises awareness, generates interest and desire, and solicits action.
    • 2+ years of application of marketing digital metrics in day-to-day work.
    • 2+ years of experience in e-mail marketing. Experience designing email marketing campaign automated flows, lead nurturing streams, managing lists.
    • Proven ability to write content for social media/web pages– samples will be requested.
    • Graphic design and video editing skills for social media reels, carousels and other posts– samples will be requested.
    • Understanding of design and marketing/advertising creative principles – ability to judge quality of creative ad design.
    • Community management background / driving organic social media engagement.
    • Content marketing experience: art of using relevant, engaging content to attract and nurture prospects through the buyer journey.
    • Strong relationship management and ability to nurture relationships with community members as well as collaborate across teams internally.
    • Can demonstrate an entrepreneurial collaborative approach, bringing fresh and exciting ideas for marketing growth campaigns or new content/community initiatives.
    • Prior experience in working cross functionally and being able to synthesize feedback in a concise and informative manner.
    • Prior experience of coordinating projects, ability to prioritize and manage time efficiently.
    • 2+ years Practical experience of collateral production and design.
    • Previous experience or training with CORE/AEM, Adestra/Eloqua, InFront.
    • Experience with promoting events and digital activities that generate engagement.

    Additional Information

    Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomesall types of candidates.We are alsoflexiblewithdifferent working patternsandprioritizes promotions internally. Our benefits include:

    • Learning and development plan to assist with your career development
    • 10days PTO plus4 days for volunteering and a day off for your birthday
    • Paid parental leave
    • Work with a high quality of specialist products and service
    • Bright and friendly staff who are all "expert's experts" and additional training and development for helping you achieve your career aspiration

    We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

    #J-18808-Ljbffr
  • Glassroom inc.

    digital marketing specialist

    4 days ago

    Glassroom inc. Toronto, Canada

    Education: · Expérience: · Education · Bachelor's degree · Experience · 3 years to less than 5 years · Workplace information · Remote work available · Durée de l'emploi: Permanent · Langue de travail: Anglais · Heures de travail: 40 hours per week · ...

  • Voilà

    Spécialiste Marketing

    1 week ago

    Voilà Toronto, Canada

    **Numéro de demande** : 175694 · **Groupe de carrière** : Carrières dans les bureaux · **Catégorie d'emplois**: Commerce électronique - Marketing · **Exigences en matière de voyage**: 0 à 10 % · **Type d'emploi**: Temps plein · **Pays** : Canada (CA) · **Province** : Ontario; Alb ...

  • The Home Depot Canada

    Spécialiste Principal, Marketing, Fidélisation

    1 week ago

    The Home Depot Canada Toronto, Canada

    Aimeriez-vous travailler dans le commerce du détail pour une entreprise prospère et à croissance rapide qui se classe parmi les meilleures au monde? · Actuellement, le marché de la vente au détail est extrêmement dynamique, et Home Depot Canada a la ferme intention de faire figur ...

  • Bell Canada

    Spécialiste, Communication Marketing, Congé

    2 days ago

    Bell Canada Toronto, Canada

    Code de demande: 412091 · Chez Virgin Plus, nous n'avons pas de « clients », nous avons des Membres. Et nos Membres ont accès à des événements musicaux exclusifs, ont droit au traitement V.I.P., et peuvent profiter d'aubaines d'enfer côté musique, divertissement, mode et voyage d ...

  • Informa Connect

    Marketing Specialist

    1 week ago

    Informa Connect Toronto, Canada

    **Company Description** · We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. · Our purpose is to connect our customers to information and people that help them know more, do ...

  • Coreio Inc

    Marketing Specialist

    1 week ago

    Coreio Inc Ontario, Canada

    Coreio is looking for an Marketing Specialist/Visual Designer (contract to start with possibility to convert to permanent) to design, create, and deliver marketing programs to support expansion and growth of the our company's services. This role requires an in depth knowledge of ...

  • Pineapple Financial Inc.

    Marketing Specialist

    1 week ago

    Pineapple Financial Inc. Toronto, Canada

    **Job Types**: Full-time, Permanent · **Salary Range**: $50,000 - $55,000 per year · **Schedule**: Monday to Friday, 8-hour shift in-office · **About Pineapple** · Pineapple Financial Inc, a tech-focused mortgage brokerage with an integrated network of partner brokerages and agen ...

  • Compass Group

    Marketing Specialist

    1 week ago

    Compass Group Toronto, Canada

    You might not know our name, but you know where we are. That's because Compass Group Canada is part of a global foodservice and support services company that's the 6th largest employer in the world, with 625,000 employees. · You'll find us in schools, colleges, hospitals, office ...

  • York University

    Marketing Specialist

    1 week ago

    York University Toronto, Canada

    **Purpose**: · York University's School of Continuing Studies is one of the fastest-growing continuing education providers in the country. With a commitment to lifelong learning and access to education, the school offers non-degree certificate programs, language training, and deg ...

  • McDonald's Canada

    Marketing Specialist

    5 days ago

    McDonald's Canada Toronto, Canada

    Company Description · At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work serio ...

  • Penguin Random House Canada Limited

    Marketing Specialist

    1 day ago

    Penguin Random House Canada Limited Toronto, Canada

    **Marketing Specialist** · The salary range for this position begins at $46,809. · *** · As a team of dedicated book-loving professionals, we discover, shape, and share content that nurtures thoughts, dreams, and conversations around the globe, ensuring that new and established v ...

  • Aecon Group

    Marketing Specialist

    1 week ago

    Aecon Group Toronto, Canada

    **Build Your Career at Aecon** · Aecon is proud to build some of the most impactful infrastructure projects of this generation. From the roads and transit systems that connect our communities, to the communication networks that link us from coast-to-coast, and the water infrastru ...

  • CDW

    Marketing Specialist

    1 day ago

    CDW Toronto, Canada

    **Marketing Specialist - Public Sector** · A company with a successful track record and bright future in the marketplace. A highly innovative and engaged workforce and outstanding, in-demand products and services. Increased opportunities to enhance and advance an ever-evolving, e ...

  • The Cadillac Fairview Corporation Ltd

    Specialist, Marketing

    8 hours ago

    The Cadillac Fairview Corporation Ltd Toronto, Canada

    **_Role Impact:_** · The Specialist - Marketing (Experience) will bring experience and passion to design, build, and execute bold, unique, and memorable experiences for our customers across all our retail properties. This role will aim to ensure that our customers have a positive ...

  • West Developments

    Marketing Specialist

    1 week ago

    West Developments Toronto, Canada

    **Position Overview**: · We are seeking a talented Marketing Specialist to join our team and drive our digital presence to new heights. As a Marketing Specialist, you will play a crucial role in enhancing our brand visibility, engaging our audience, and driving lead generation th ...

  • TourRadar

    Marketing Specialist

    1 week ago

    TourRadar Toronto, Canada

    TourRadar is a Series D, venture-backed Adventure Booking Platform disrupting a $200 billion industry. Revolutionizing how multi-day adventures are booked, we provide Operators with a platform that helps them manage, market and sell their organised adventures to travellers direct ...

  • Marsim Auto Group

    Marketing Specialist

    2 days ago

    Marsim Auto Group Toronto, Canada

    Marsim Auto Group is a fast growing family owned automotive dealer group located in mid-town Toronto. With three import brands and over 110 employees fluent in over 15 languages Marsim Auto Group prides itself on providing outstanding customer service. Construction of three brand ...

  • Fasken

    Marketing Specialist

    6 days ago

    Fasken Toronto, Canada

    Fasken is looking for an experienced Marketing Specialist - Proposal Writer to join the Ontario Region's BD & Marketing team. · Reporting to the Senior Manager, Marketing Services (Ontario) the Marketing Specialist - Proposal Writer will write and produce documents including prop ...

  • Manulife

    Marketing Specialist

    1 day ago

    Manulife Toronto, Canada

    **_Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You've come to the right place. We're looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and ...

  • Re/max Excel Realty Ltd.

    Marketing Specialist

    2 days ago

    Re/max Excel Realty Ltd. Toronto, Canada

    We are a Real Estate Team specializing in Multi-Residential Properties and Pre-construction and we are currently seeking a Marketing Specialist looking for long term gainful employment. · Please review requirements below and submit your resume along with salary expectations in co ...