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    Campaign Manager, Field Marketing - Toronto, ON, Canada - Novatel

    Novatel
    Novatel Toronto, ON, Canada

    2 weeks ago

    Default job background
    Description

    While part of the Marketing Communications team at the Autonomy & Positioning division, this position will join a high-performance team focused on creating impactful Marketing that inspires confidence in our company and technologies.

    Our customers rely on Hexagon Autonomy & Positioning division's industry-leading technology when building their own solutions. Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies.

    We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector and mobility applications.

    You'll be joining over 24,500 people in 50 countries on the leading edge of your field.

    Within the Autonomy & Positioning division, your work will contribute to the operation of our brands NovAtel, AutonomouStuff, VERIPOS and Antcom.


    The Location:
    This position is based in Calgary or remote.

    Develop and execute targeted marketing campaigns, including ABM strategies, to drive brand awareness, generate leads, and accelerate pipeline opportunities.

    Collaborate across various teams, including sales, portfolio management, content, marketing operations, and vendors to ensure timely execution and alignment with strategy.

    Develop integrated strategies and plans for advertising, banner/display ads, retargeting, and ABM campaigns to reach target audiences.
    Maximize asset utilization across campaigns by creatively repurposing content to effectively target diverse audiences and enhance productivity.
    Work closely with Marketing Operations to ensure leads are properly delivered to the sales team. Emphasize a customer-centric approach to planning, with continuous attention to customer needs, lifecycle, and experience.
    Oversee and QA all marketing work streams, ensuring accuracy prior to launch, including ABM-specific elements.

    Utilize data-driven insights and metrics to measure and report the effectiveness of ABM efforts and various campaigns, evaluating funnel conversion, repeat and penetration rates, engagement metrics, and providing recommendations for continuous improvement.

    Bachelor's degree in Marketing or Business related.

    Proven experience (7+ years) with integrated, multi-channel marketing campaigns for B2B companies, with at least 2 years focused on ABM/Enterprise marketing.

    Exceptional analytical skills and track record of making data-driven decisions to continually optimize performance and determine future investments.
    Strong fluency in Marketing Automation, CRM, and collaboration tools such as Pardot, Salesforce, Wrike.
    Strong interpersonal and project management skills, being able to coordinate different moving pieces among various stakeholders.
    Proficiency in Microsoft Word, Excel, and PowerPoint.
    May require international travel for events.
    Project Management Skills
    Ownership of projects
    Flexibility and Willingness to see projects through to completion.

    Previous experience with Agriculture, Marine, Defence, Automotive, Autonomy, or Positioning.
    Hexagon is a global leader in digital reality solutions, combining sensor, software, and autonomous technologies.

    We are putting data to work to boost efficiency, productivity, quality, and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.

    You'll be joining over 24,000 people in 50 countries on the leading edge of your field.

    Within the Autonomy & Positioning division your work will contribute to the operation of our brands NovAtel, AutonomouStuff, VERIPOS, and Antcom.

    Original job Marketing Campaign Manager posted on GrabJobs .
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