- Accountable for brand marketing strategy in Canada, providing input into the development of the global brand strategy, functional plans and budget.
- Lead the local country brand planning process including analyzing the competitive landscape, identifying key promotional opportunities and developing customer-focused and differentiated messages to key target audiences.
- Work in partnership with local counterparts in Medical Affairs to create and agree on an aligned brand strategy.
- Collaborate with cross-functional teams to implement promotional activities defined in the local country brand plan.
- Analyze drivers and barriers of brand performance and identify/propose actions to address opportunities or risks to performance.
- Responsible for the development and execution of external stakeholder engagement plans in coordination with cross-functional teams.
- Accountable for the creation of local promotional materials aligned with the local and global brand plans for use by the sales force and via digital channels.
- Working closely with the Sales Director/Sales Managers in the development and execution of the Field Plan of Action, national/regional sales meeting execution and Field communications in collaboration with internal and external partners/stakeholders.
- Develop the local country promotional budget and manage spend in line with the approved budget.
- Maintain the highest ethical and compliance standards, personally and throughout the marketing team.
- Bachelor's degree required with preference for science background.
- 10+ years of biotech/pharma brand marketing experience with 5+ years of leadership.
- Successful record of hiring, coaching, developing, promoting and retaining top talent and effectively managing team performance.
- Expertise in managing agencies and suppliers.
- Ability to communicate and act promptly, demonstrated initiative, creativity, and ability to work effectively in complex, rapidly changing environments.
- Excellent planning, prioritization, communication and presentation skills
- Strong integrity and ethics in behaviors, actions, and communications.
- Working knowledge of local healthcare compliance codes and any relevant regulations related to promotional activities.
- Ability and willingness to travel as required 30-40%, some on weekends for conferences and meetings.
- Experience preferred in oncology marketing.
- Launch experience.
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