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    Manager, Marketing - Mississauga, Canada - EllisDon

    EllisDon
    EllisDon Mississauga, Canada

    3 days ago

    Default job background
    Full time
    Description

    You as a Manager, Marketing will:

  • Develop and execute integrated marketing strategies to promote projects, services, new products and the brand as a whole.
  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Define key performance indicators (KPIs) for campaigns and tactics and regularly assess, deliver, and report on their performance.
  • Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
  • Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budget
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Collaborate with internal communications, digital, social media and creative teams as well as external agencies to create execute integrated marketing plans.
  • Conduct market research and analysis to identify target demographics, market trends, and competitive landscapes, informing strategic decision-making and positioning of projects.
  • Monitor and analyze marketing performance metrics, including website traffic, social media performance, and brand positioning , to optimize marketing initiatives and achieve business objectives.
  • Cultivate and maintain relationships with key internal and external stakeholders and industry partners to support marketing efforts.
  • Stay abreast of industry trends, emerging technologies, and best practices and provide recommendations for continuous improvement and innovation.

    • Is this the right role for you?

  • College Diploma or Bachelor's Degree in marketing or a related field
  • Proven success in developing marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Strong understanding of marketing principles, strategies, and tactics, particularly in the real estate industry.
  • Demonstrated expertise in digital marketing, including SEO/SEM, social media advertising, email marketing, and content marketing.
  • Experience with Google and LinkedIn Ads is an asset.
  • Excellent communication skills, with the ability to effectively present ideas and information to diverse audiences.
  • Strategic thinker with the ability to analyze data, identify trends, and translate insights into actionable marketing strategies.
  • Creative with a keen eye for design and aesthetics, able to ensure brand consistency and excellence across all marketing materials.
  • Strong leadership and team management skills, with experience leading and motivating cross-functional teams.
  • Results-oriented mindset, with a focus on driving measurable outcomes and achieving business objectives.
  • Ability to thrive in a fast-paced, dynamic environment, with a proactive and adaptable approach to problem-solving.
  • Ability to manage multiple priorities, projects, and stakeholders.

    • EllisDon is proud to provide this unique career opportunity that provides continuous learning, opportunity for growth, and a competitive compensation package within an environment that is committed to inclusion and respects diversity.

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