Marketing Manager - Abbotsford, Canada - Trotman Auto Group

Trotman Auto Group Abbotsford, Canada

5 days ago

Full time

Description

Do you have what it takes to join one of Canada's Best Managed Companies?

Join Trotman Automotive Group in shaping innovative omnichannel marketing strategies and driving success across our diverse dealership network.

About the role :

The Marketing Manager will be responsible for working directly with our 12 dealerships and 14 brands to convert ads, promotions, and campaigns into increased revenue for the company. The Marketing Manager will seek to increase brand awareness through both traditional and new media campaigns.

Compensation: $90,000 - $110,000/year

Schedule : Full time

What you will do:

Collaborate with Stakeholders to develop and implement comprehensive omni channel marketing strategies for Trotman Automotive Group across its 12 dealerships and 14 brands

Oversee advertising campaigns, ensuring alignment with brand strategies and maximizing ROI

Lead and mentor a small and entrepreneurial team on brand management and traffic-driving initiatives

manage best-in-class external contractors/agencies in areas of competency that would have an impact for Trotman Auto Group, where full-time team members are not warranted

Ensure measurement of marketing KPI's are accurate, available in real-time and transparent to the Leadership team

Analyze market trends and consumer behavior to identify opportunities for growth

Effectively collaborate with the President of Operations to get alignment quickly between Marketing's goals and the overall company objectives

Manage the department budget per location, advising and working with leadership on recommendations for spending allocation and annual marketing goals

Who you are:

5+ years of experience leading a successful strategic omni channel marketing department within a high growth retail sales operation

Proven experience mentoring, coaching and supporting small, high performing Marketing Teams

Strong understanding of omni channel marketing trends and platforms

Excellent analytical, strategic planning and project management skills

Ability to thrive in a fast-paced, dynamic environment

Effective communication and leadership skills

Results-driven mindset based on quantifiable lead generation

This role requires an on-site presence with the ability to travel within the Lower Mainland - may require some overnight travel

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Marketing Manager - Abbotsford, Canada - Trotman Auto Group

Description

Manager, Marketing