- Assist in the creation of a comprehensive social media strategy that aligns with the overall marketing and business objectives.
- Partner closely with sales, service, and parts teams to drive targeted marketing campaigns, focusing on customer acquisition, retention, and product promotion.
- Organize multi-channel marketing campaigns across digital, social media, email, trade shows, and traditional media, ensuring consistency and impact.
- Develop relevant content tailored to each social media platform, with a strong focus on LinkedIn, to enhance thought leadership and engagement.
- Support the optimization of content for SEO to improve online visibility and drive traffic.
- Create content that resonates with our target audience's needs and painpoints, including clear and compelling calls-to-action to drive desired actions.
- Conduct A/B testing with varied content formats, CTAs, and targeting options to identify which methods yield the highest conversion rates.
- Collaborate with the team to design and optimize landing pages that align with social media campaigns.
- Closely monitor the performance of social media campaigns and use analytics to measure lead generation metrics.
- Develop sales enablement tools, including sales presentations, collateral, white papers, and customer success stories.
- Organize and manage internal and external events, including industry trade shows. Play a key role in showcasing our innovative solutions, engaging with customers and industry experts to enhance brand presence and foster relationships.
- Keep up-to-date with the latest trends, algorithms, and best practices for social media marketing.
- Bachelor's Degree in Marketing, Communications, or a related field.
- 2-4 years experience in B2B Marketing, Communications, or related roles.
- Working knowledge of Wordpress, GA4, Google search console, Canva and an eagerness to learn more.
- Nice to have: Proficiency in InDesign, Illustrator, and Photoshop.
- Strong problem solving, attention to detail, and troubleshooting skills.
- Excellent verbal and written communication, planning and organizing abilities and strong interpersonal skills.
- A team player with the ability to work independently and handle multiple projects at the same time.
- Flexible work schedule allowing for better work-life balance
- Employee Assistance Program for team members and their families
- Comprehensive Health and Dental plan
- Paid vacation and personal/sick time
- Retirement savings plan with company matching
- Competitive salary based on qualifications and experience
- Professional development and growth opportunities
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Marketing Coordinator - Burlington, Canada - Marmon Industrial Water Limited
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Description
Marmon Industrial Water LimitedCome join a team where People make the differenceAs a part of Marmon Holdings, Inc., a highly decentralized organization, we rely heavily on people with the aptitude, attitude, and entrepreneurial spirit to drive our success, and we're committed to attracting and retaining top talent.
Marmon Industrial Water designs and manufactures water and wastewater treatment equipment solutions, under the brand names Graver Water Systems and Ecodyne. Our technologies include raw water pretreatment, degasification, hot lime softening, boiler make-up, condensate polishing, wastewater treatment, cooling, and oil/water separation for markets such as petrochemical/chemical, power generation and heavy industrial plants.
Marmon Industrial Water is currently seeking a savvy and organized Marketing Coordinator to join our team. The ideal candidate will have the knowledge, skills, and experience to assist in implementing and driving marketing strategies for our social media channels, attract potential customers, and nurture existing relationships to generate and convert leads.
This is an in office which can be based at our Burlington Ontario or Warren, New Jersey locations.
Responsibilities
Qualifications
What we offer:
Marmon Industrial Water is a worldwide supplier of water treatment and cooling tower equipment and Service. Our equipment is currently operating under diverse conditions in more than 30 countries on 6 continents.
Learn more about Marmon Industrial Water at
Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.