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    Media Analyst - Ontario, Canada - Acosta

    Acosta
    Acosta Ontario, Canada

    3 days ago

    Acosta background
    Description

    Media Analyst

    Description

    Mosaic is currently hiring for a Media Analyst to manage and analyze datasets from a variety of digital channels (including retailer media, programmatic, social, and web), and turn them into insight and recommendations for our clients. The analysis will inform decision making at a tactical and strategic level around targeting, budgeting, media mix, and other business needs.

    We are looking for someone who understands media service offerings and knows how to leverage datasets to solve client business problems. They will work with internal and client teams across North America and will have strong interpersonal and communication skills to be able to tell the story of the data - both visually and verbally.

    The Analyst will be responsible for managing measurement programs, from insights to inform media planning, through to the analysis, reporting, and presentation. They will evaluate impact across touchpoints, build processes to effectively and efficiently manage/assess data, and implement tools to tell the data story.

    Responsibilities include and are not limited to:

    • Develop and manage measurement programs to evaluate the effectiveness of media campaigns.
    • Work with the media team to transform client objectives into KPI-focused plans based on insight from data.
    • Clear understanding of Retail Media Metrics, such as ROAS/iROAS, ROI, Attributable Sales, Incrementality, etc.
    • Manage media and website tagging/pixeling (such as UTMs & Google Tag Manager)
    • Manage and analyze complex datasets and transform them into easy-to-understand analysis, visualizations, insights, and recommendations.
    • Use data visualization techniques to derive insights from the datasets, as well as statistical methods where needed.
    • Identify trends, patterns, and opportunities within the data to inform the decision-making processes.
    • Support in analysis of sales impact and trend analysis.
    • Prepare comprehensive reports detailing key findings, with recommendations.
    • Monitor and assess the impact of media activities across various touchpoints.
    • Present findings to internal and external stakeholders in a clear and compelling manner
    • Effectively present data driven results, insights, and recommendations to internal and client teams, both verbally and visually.
    • Design and execute measurement and analysis across marketing channels and provide recommendations for optimization.
    • This includes retail media network display and search, off-platform programmatic, DOOH, Paid Social, etc. both managed in-house and by our 3 rd party partners.
    • Execute post-campaign analysis as well as regular/standardized analysis ( monthly, biweekly).
    • Operate both collaboratively and independently, proactively reaching out to media, client service, and measurement team members as needed. Demonstrate strong interpersonal skills to effectively collaborate with cross-functional teams.
    • Build rapport and establish trust with clients through effective communication and relationship management.
    • Adapt to evolving client needs, industry trends, and technological advancements in media analytics and digital media.
    • Bring new thinking and knowledge to the team to help grow our capabilities, improve our services, and expand our business.
    • Proactively identify and address challenges encountered during data analysis and reporting.
    • Demonstrate flexibility and resilience in navigating complex datasets and business requirements.

    Qualifications

    • At least 2 years of experience in media analytics, digital marketing, or a related field
    • Experience in the use of various digital analytics platforms/tools (such as RMNs – Walmart Dashboard, Roundel Kiosk, Kroger Ad Platform, etc., The Trade Desk, Meta Ads/Business Manager, Google Ads, Google Analytics/Tag Manager, etc.)
    • Proven experience in managing and analyzing datasets from various digital channels, including but not limited to retailer media, programmatic, social, and web platforms.
    • Prior experience working with media service offerings and understanding how to leverage datasets to solve client business problems.
    • Excellent interpersonal and communication skills to effectively collaborate with internal and external stakeholders in different locations.
    • Strong track record of managing measurement programs, including media analysis, reporting, and presentation.
    • Experience in evaluating the impact of media activities across different touchpoints and optimizing media mix strategies.
    • Familiarity with data management and assessment processes, including building processes for effective data management and implementing tools for storytelling through data visualization.
    • Proficiency in data analysis and management tools and software such as Excel, SQL, or others.
    • Experience with data visualization platforms such as Tableau, Power BI, or Google Looker.
    • Knowledge of digital advertising platforms and analytics tools such as Google Analytics, Adobe Analytics, Facebook Insights, etc.
    • Ability to communicate complex data concepts and insights in a clear and understandable manner, both verbally and visually.
    • Ability to build rapport and establish trust with clients through effective communication and relationship management.
    • Strong analytical skills with the ability to interpret data, identify trends, and derive actionable insights.
    • Problem-solving mindset with the ability to address challenges encountered during data analysis and reporting.
    • Ability to think strategically and make data-driven recommendations to optimize targeting, budgeting, and media mix strategies.
    • Attention to detail and accuracy in managing and analyzing datasets.
    • Strong organizational skills to manage multiple projects and tasks simultaneously and meet deadlines effectively.

    Why Mosaic?

    Consistently voted one of the best places to work, Mosaic North America gives you the opportunity to work with the world's most beloved brands that you know and use every day. Every employee is given the keys to charter new ground as they collectively live in the moment of building experiences together. We are a cast of diverse, yet like-minded individuals and we believe in taking risks, creating shared experiences not just for our clients, but for each other to guarantee we're making the next chapter of everyone's story the most memorable one yet.

    DISCLAIMER: Acosta/ Mosaic North America is an

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