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    Account Manager - Waterloo, ON, Canada - Xeim - Excellence in marketing

    Xeim - Excellence in marketing
    Xeim - Excellence in marketing Waterloo, ON, Canada

    2 days ago

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    Description

    Brands and agencies are significantly increasing their investments in influencer marketing and Influencer Intelligence & Fashion Monitor are ideally placed to capture the revenue opportunities arising from this fast-growing discipline.

    Account Director is responsible for building strong relationships and a strategic account plan to retain and grow subscriptions for our biggest opportunity & highest value clients.

    The post holder should gain in-depth knowledge of these clients' needs, in order to proactively look for opportunities to drive value and expand and upsell accounts.

    You will identify and exploit opportunities with your client base and share knowledge across your individual account lists to identify trends and associated opportunities.

    You are responsible for devising and executing 'customer success plans' to ensure your client base derives maximum ROI from the subscription, thus securing renewals and achieving uplift where the opportunity exists.

    An upshot of effectively rolling out customer success plans will be gaining a greater understanding of your customers' business strategy and needs.

    As senior account lead, the post holder will be a critical member of the TIG enterprise team working collaboratively with marketing, our content team and partners to understand and customise our proposition to clients.

    Adhering to renewal schedules and keeping account admin accurate and up to date
    Developing relationships with client base, understanding their business and the sector and through a consultative account – management approach driving usage and value
    Opening uplift opportunities through new budget lines, departments and where appropriate, growing accounts into global agreements
    Identifying opportunities for Advisory Services & Training products and selling these in where appropriate
    Working collaboratively with internal support teams – with the Client Services team on likes of usage reports; with Marketing on marketing campaigns
    Requesting sector-specific support from Editorial and Marketing teams to maximize relevance of our product to your client base
    Attending and networking within the industry at events and conferences
    Staying abreast of the subscription content, the industry as a whole to flag relevant data to your client base in a timely manner
    Stay up to speed with the digital trends and subsequent challenges/opportunities facing your client base
    Use initiative to identify at risk and growth opportunities months in advance so appropriate action is taken
    Level of feedback passed to Senior Leaders and Content Team to drive product enhancements
    Minimum 5 years sales experience
    Proven track record of meeting sales targets in a consultative sales environment
    Outstanding conversation skills, commercial acumen and adept at uncovering prospects' business challenges
    Experience in negotiating high value contracts with procurement
    Passion and interest in all things digital
    Strong track record in B2B sales role preferably business information or subscriptions based
    – Understanding of digital marketing, especially influencer marketing
    25 days holiday, increasing by one day p.a. Complimentary access to accredited training programmes worth thousands of pounds including our Mini MBA
    ~ Active Diversity and Inclusivity agenda (DICE – Diversity Inclusion, Culture, Engagement)

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