How to Not Piss People Off: Great Power is Great Risk
With Great Power comes Great ResponsibilityThat's right, Voltaire said that, or close enough. Uncle Ben paraphrased it for Spiderman. Not that Uncle Ben wasn't a great man.
Voltaire, not Spiderman's Uncle Ben
He was.
He raised a Millenial with superpowers. O. . .M. . . G!
I think Uncle Ben also invented rice, but don't quote me on that.
Absolute Power Corrupts Absolutely
Lord Acton, John Emerich Edward Dalberg Acton
Do you see a recurring theme here?
This post is a warning, major caveat, and a How-To.
I created myTweetPack.com to give a major advantage to its members. It puts the full power of Twitter's API at your fingertips.
That's a lot of power. (see Voltaire/Uncle Ben quote above)
I envisioned the probability that I would need to police packmates to make sure that all that power was not misused.
I did not envision how it may be misused inadvertently. (see Lord Acton quote above)
I kept a great deal of flexibility in the system. Flexibility is a requirement when you want to tame a Wild Beast like Twitter. Flexibility also increases the odds of potential abuse, accidental or otherwise.
You can, if you wanted to, schedule out the same tweet to post every hour for the next year. You'd be nuts to do it, but you can.
One new she-wolf scheduled the same tweet 900 times over 900 hours. I saw it and deleted all scheduled instances before she got herself into trouble.
Twitter doesn't particularly care how many tweets you tweet.
Twitter does care about spam. Twitter cares even more about complaints about spam.
Tweeting the same few tweets over and over is the definition of spam.
I often use the analogy of a radio station to describe how to best use Twitter. A single radio spot doesn't do much. It takes many spots. The same holds true for Twitter.
It's time to expand that analogy.
You are not a Radio Advertiser. You are the Radio Station!
No radio station in their right mind would intentionally run the same few spots repeatedly over the long term. They could, but they don't.
You could too. You too shouldn't. It will come back to bite you in the ass.
Most people understand this instinctively. Others not so much. Maybe some rules are in order?
How To NOT piss people off.
The smaller the accounts who follow you the more careful you need to be. My Twitter feed rolls by at over 3000 tweets an hour. You can be spamming me, and I won't notice.
Most people will.
It's not about how many tweets you tweet. It's about how many of the same or similar tweet you tweet.
If people find you tweet too often, they'll unfollow you. Sad, but that happens. It's okay.
If they find you tweet the same stuff all the time, they'll report you for spamming, then they'll unfollow you. That's more serious.
Variety is more than the spice of life. It's the spice of your success on Twitter.
Paul Croubalian (aka "Me")
You've been warned.
The Basic Rules
Here are some basic rules for playing safely on Twitter. They can be broken in very short bursts but only if (absolutely, positively, beyond any shadow of a doubt) necessary.
In other words, they can't be broken very often at all.
If you find yourself breaking them regularly, consider yourself a spammer.
No single tweet should post more than 8 times a day, and that for short bursts only. That means every 3 hours. If you build a Daily Schedule, that does not mean it's ok to tweet every hour for eight consecutive hours for the long haul.
Four to five times a day should be your normal frequency for any one tweet.
You can squeeze more in if absolutely necessary, and if done very occasionally.
Say you have to liquidate a bunch of product. You deep-discount it and tweet it out every 2 hours. Ok. . . don't do that for more than a day or two max, and only if it's mixed in with other stuff.
The Minute Interval scheduling method lets you schedule every 60 minutes. That's fine for very specific needs. Example: Starting a short series of 5 hourly tweets at 06:00 to promote your 12:00 webinar.
Don't schedule hourly tweets over a longer term than that. . . EVER!
1:3 is the Golden rule. That's 1 of your posts for 3 shares. That's a minimum. Tweeting Share to Twitters and Retweets goes a long way to building up your variety. (See Paul Croubalian quote above). Play with your Pack and Super-Pack retweets.
Don't start scheduling tweets until you build up an inventory. Store your posts. Store Shares to other people's posts. Build up an inventory of content. Then you can start tweeting it out.
This is the one rule you can bend, provided you keep them a minimum of 360 minutes apart. If you use the Minute Interval or Daily Tweet Schedule scheduling methods don't bunch them up. Spread your tweets around.
The sweet spot. I find that 60 to 90 tweets a day is best. That's provided the rules listed above are respected. I know that some people like Jeff Bullas regularly blow far by that number with no adverse reaction.
Jeff tweets a lot. Jeff tweets far more than I suggest here. Jeff also rarely tweets any single thing more than 3 or 4 times. Jeff is also a Twitter-God.
I ain't Jeff Bullas and neither are you.
If you find yourself way over these suggested limits drop me a line or chat on the Live Chat. Ask me and I'll wipe out your scheduled tweets so you can start from a clean slate. I regularly go back and delete scheduled tweets if I find I'm tweeting too often.
Tweeting too often can easily creep up on you. All that needs to happen is that you find a bunch of really interesting posts on the same day. Before you know it, you've scheduled too many.
That why there are delete functions on the dashboard. You can delete scheduled yourself on the dashboard. You can also delete specific instances on your Tweets Posting Today page for either yourself or your Alphas.
If you want a complete re-do, that's when you tell me.
What happens if you Ignore these "Rules"
One of two things will happen depending on who notices first.
If Twitter notices first: That means you got a few spam complaints. Twitter will see you have developer tokens. They will cut write permissions to those tokens. That means you won't be able to tweet, follow, unfollow, retweet, or do anything else that requires writing data to Twitter's servers.
That pretty much covers everything you want to do.
Not the end of the world, but definitely not good. Reach out if it happens to you. Better yet, avoid it in the first place.
If we notice first: We'll delete all scheduled tweets. This isn't a punishment. We do it to protect you and your followers.
Better us than Twitter.
Let's remember why we're doing this
We want to build a large targeted following. We want people who are interested in our stuff. We want to drive those people to where they can engage with us.
Maybe they'll even buy our stuff.
Seinfeld's Soup Nazi got away with pissing off his customers. That's because it was written in the script, not because it would work in real life. Pissing potential customers off is never a good idea.
Let's drive them to us, not away.
Hey, Let's be careful out there
Sergeant Phil Esterhaus, "Hill Street Blues"
Articles from Paul "Pablo" Croubalian
View blogMany of you · are curious about what happened · between · Coco and I. I'm somewhat surprised, frankl ...
This is the seventh post in the MisAdventures in Mid-Life Dating series. Some of you may be thinking ...
This article's title could just as easily have a question mark at the end. It will offer my thoughts ...
Related professionals
You may be interested in these jobs
-
bottle depot supervisor
Found in: Talent CA 2 C2 - 2 days ago
Fort Road Bottle Depot Edmonton, CanadaEducation: Secondary (high) school graduation certificate · Experience: 1 year to less than 2 years · Tasks · Establish work schedules and procedures · Prepare and submit reports · Resolve work problems, provide technical advice and recommend measures to improve productivity and ...
-
general manager
Found in: Talent CA 2 C2 - 2 days ago
Shri Balaji Inc. Brampton, CanadaEducation: Bachelor's degree · Experience: 3 years to less than 5 years · Tasks · Allocate material, human and financial resources to implement organizational policies and programs · Authorize and organize the establishment of major departments and associated senior staff positio ...
-
food service supervisor
Found in: Talent CA 2 C2 - 2 days ago
My Donair Calgary, CanadaEducation: Secondary (high) school graduation certificate · Experience: 2 years to less than 3 years · Tasks · Establish methods to meet work schedules · Supervise and co-ordinate activities of staff who prepare and portion food · Train staff in job duties, sanitation and safety ...
Comments
Paul "Pablo" Croubalian
7 years ago #13
Thanks, @Preston Vander Ven Feel free to try it yourself too. ;)
Paul "Pablo" Croubalian
7 years ago #12
You seem fine to me, Jared.
Paul "Pablo" Croubalian
7 years ago #11
I just got a live chat from Lynda Spiegel: BTW - I see from my Jetpack anayltics that a lot more traffic to my site is coming from Twitter 🙂
Lisa Gallagher
7 years ago #10
Sandra Smith, I've had good luck with my beBee tweets, they have driven others on twitter to ask more about it and join.
Lisa Gallagher
7 years ago #9
Some of us are new to this and still learning as we go. :))
Lisa Gallagher
7 years ago #8
I have been doing that but only when I'm going to stored tweets. I'm glad you added the randomizer Paul \. I'm still going to play it a bit more safe and schedule each tweet apart from the other. And, I will add less. I had quite a few going out each day. Jared \ud83d\udc1d Wiese, how many do you schedule per day? Appreciate Paul!!
Paul "Pablo" Croubalian
7 years ago #7
What can I say, Sandra, Yes, you are missing out. Tweets do drive engagement. . . but only if done right. To each his/her own
Paul "Pablo" Croubalian
7 years ago #6
You certainly aren't alone in that respect, Max. Twitter's seeming simplicity belies its true complexity. It has no peers as a promotion platform. Toss in IFTTT or Zappier scripts that scan for specific hashtags you tweet, and it becomes a social media server cross -posting to any platform with a good API (FB, FB pages, LI, Tumblr, Pinterest)
Paul "Pablo" Croubalian
7 years ago #5
Exactly, Lisa. If you schedule 5 tweets right now, each to fire every 6 hours, in six hours, 5 tweets will pop up at the same time and every 6 hours after that. That cause two issues. 1 - Google indexes tweets. Those 5 will count as one (sort of). 2 - They all pop up at the same time on timelines in spammy bunches. Since we are creatures of habit, if you always schedule tweets at say, 09:00 the simultaneous tweets could really pile up. The easy fix is to mix up your intervals. Some at 360, some at 400, some at 300 etc, AND schedule shorter durations. It's so easy to re-schedule that you don't need to go waaay out. The farther out you schedule, the harder it is to control. After I hit "Send" I'll go change the default to 7 days. Another easier fix is to use either the Daily or Weekly Frequency methods. They will mix things up. Or, for shares, use the store and schedule in one shot method on the EZ Shortcuts page. It will tweet 28 times every 6 hours and adds a randomizer to the start time. I may add the randomizer to the Minute Interval method I've taken to only scheduling 7-10 days at a time. There's a button on the Daily Tweets pages to add tweets randomly from your inventory if ever you run low. Your token issues are more likely a case of a troll you have than too much tweeting. Stay under 100 tweets a day. I don't think beBee promo tweets are a problem unless that's all that swings by and they pile up. @myTweetPack only tweets promo tweets and RTs from members and has no problems.
Lisa Gallagher
7 years ago #4
Paul "Pablo" Croubalian
7 years ago #3
Yup, and myTweetpack.com covers all those bases. We even take hashtags a step farther. We allow for hashtags to be rotated so you can use as many as make sense. They won't all be on every tweet instance. We cycle through them. We can also cycle through @mentions if you want to. I've used as many as 28 hashtags. That ability also allows us to cross post to other platforms via IFTTT (or zappier, your choice) scripts. I use #in, #fb, #fbp,#tum, #pin. We also build your follow-me-on-twitter link for you (sue it in email signatures, or your site, in blog posts, on your grocery lists, wherever), Building Click-to-Tweet links with Images for blog posts was the first function we had. I can add to your list: Have a description that actually says something about you. Enough with the Khalil Gibran quotes already. I'm okay with #11, ask for retweets, but not to the detriment of a clickable headline. In other words, Ok if you can spare the room. Since we rotate hashtags, we clear up some space. On a similar subject, "pls follow me" is begging and does not work. #5 is seriously tough to do. I don't believe Twitter is well-suited for engagement. It's far too busy and noisy. My feed zips along at 3-5000 tweets an hour. The odds of my seeing a single tweet are minuscule. DMs are not much better. Most meaningful ones get lost in the clutter of "thanks for following me." I get about 100 a day. Now you know why myTweetPack.com doesn't have any such auto-DM option. I actually started working on a "delete those annoying DMs" function before I got sidetracked. I mean, sure, engage when and if you can but I guarantee you will miss 80-90% of attempts to communicate on Twitter.
Bill Stankiewicz
7 years ago #2
Pascal Derrien
7 years ago #1