Jim Murray

4 years ago · 3 min. reading time · visibility ~10 ·

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7Learning To Write For Yourself {Part 1}

Learning To Write For Yourself {Part 1}Th gg Ets

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This morning I woke up to the realization that the world level of bullshit is now over all our heads. So this is a new series where I will be imparting whatever dubious wisdom I possess in the most bullshit free possible. If this bothers you, well that's your problem. If you like it, share it. If you want to argue with me about it, well, write a damn comment. I'll respond. 
 

I write a lot of stuff here on social media, beBee especially.
Sometimes I hit big because I strike a nerve. Sometimes I hit small because what I’m writing makes people uncomfortable.
That’s life in the world of social media. Up and down like a toilet seat.
 

But the lesson I have taken away from all of this is that you can’t make everybody happy all the time.
 

There are a lot of people who complain that they have trouble reaching the number of people they feel their posts should reach. To these people I say, re-read the paragraph above.
But I also say to them that maybe, just maybe, they actually need to get better at writing. Maybe they need to get better at choosing things to write about. And maybe they need to stop writing for what they think their audience wants to read and start writing about what they find interesting themselves.
When I go onto any social media site, I figure I engage with about 10% of everything I see there. And with that 10% I am being generous.
There is a lot of crap out there. A lot. And what I have found, mostly through trial and error and a lot of wasted time reading posts on how to write more effective posts, is that only about 10% is not pure bullshit.
There are very few people who I ‘follow’ and will read just about anything they write.
There should be more. But people don’t get it.
 

Too many spend their time trying to engineer a post as opposed to just dropping all the fucking pretence and expressing themselves honestly.
Others spend all their time trying to bullshit people into believing stuff that’s just crap.
But there is that small minority who have actually figured it out. Who understand who they are and that the most important person they’re writing for is themselves
 

I learned this lesson from years and years of writing for other people and businesses. When I sat down late at night to write I didn’t didn’t want to do more of the same stuff I did all day.
I wanted this to be for me. I didn’t really give a shit what happened to it after it got transposed from my head to wherever.
I didn’t really even care what it was. It could have been a poem, a lyric, a short story, an essay (what we now call blogs), an idea for a TV series or movie or just a rant.
It didn’t matter. All that mattered was that it was for me.
It took me quite a while to learn how to compartmentalize in this way, but like riding a bike, once you learn how to do it, you never really forget.
 

And that is the advice I have for all of you. Forget the audience. Look in the mirror and write for that person. If you are capable of learning how to do that, then you will see that the people you really want to reach and engage with will be attracted to it.
Because although they may not even be consciously aware of it, that is what they are looking for.
And that quality, despite all the bullshit that’s been generated about it, is called authenticity.
 

It’s not easy to achieve this. But it’s worth trying, especially if you fall into the 90% out there who is simply trying to write what they think people will read.

~ Jim Murray ~
| am an ex-ad agency creative director, writer,
art director, strategist, editorialist, reader,
TV & movie watcher. | have been actively
posting on social media since the early 2000s.

| live with my wife on the beautiful Niagara Peninsula

in Canada and work with a small group of companies MURMARKETING
who are making a positive difference in the world. ~ STRATEGY & CREATIVE ~

 

COPYRIGHT 2021 MURMARKETING


 

If you liked this post, let me know. If you liked it enough to share it, please feel free. 
 

If your business has reached the point where talking to an experienced  communication professional would be the preferred option to banging your head against the wall or whatever, lets talk.
Download my free ebook Small Business Communication For The Real Worlhere:
https://onwordsandupwords.wordpress.com/2013/11/24/small-business-communications-for-the-real-world/">https://onwordsandupwords.wordpress.com/2013/11/24/small-business-communications-for-the-real-world/ 
All my profile and contact information can be accessed here:
https://www.bebee.com/producer/@jim-murray/this-post-is-my-about-page">https://www.bebee.com/producer/@jim-murray/this-post-is-my-about-page



All content Copyright 2017 Onwords & Upwords Inc.


 


 

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Comments

Lisa Vanderburg

4 years ago #22

I actually liked all the comments as well as your buzz Jim Murray. I'm a recent addition; snow-birding from LI, which just got plain idiotic. I came here to write about what I mainly don't write about there....writing. So I'm a new-bee; I like it here because it's much more real. But I'm already attracting trouble (my middle name...so said my sire-r). Hell with it - they can all go procreate with themselves (good luck with that). You embolden me, dude! Thanks!

Randy Keho

4 years ago #21

"That’s life in the world of social media. Up and down like a toilet seat." That's really all that needed to be said.

Paul Walters

4 years ago #20

thanks Jim Murray

Jim Murray

4 years ago #19

#16
Thanks @Michael O'Neil ...I'm making notes.

Jim Murray

4 years ago #18

#13
Thanks Franci\ud83d\udc1dEugenia Hoffman...I really appreciate your support and have for quite a while now.

Jim Murray

4 years ago #17

#9
Thanks Wayne Yoshida. I'm looking forward to writing it, whever it turns out to be. Because to tell you the truth most of us are just winging it here. There's no master plan, just people following their noses.

Jim Murray

4 years ago #16

#8
Thanks \ud83d\udc1d Fatima Williams This is exactly why I write these kinds of posts. The beeter everybody become at expressing themselves, the more interesting place the Internet becomes.

#15
Thank you, Phil. I like to feel I'm for real - I have no reason to be otherwise. So, I look for that same quality in others.

Phil Friedman

4 years ago #14

#13
Wow, Franci, that is about the best compliment a writer can receive. Thank you. I believe you are for-Real yourself. Cheers!

don kerr

4 years ago #13

I prefer the expression up and down like a bride's nightgown however that aside you banged it on the head Jim Murray. You keep working away like this and you're gonna get pretty good.

Jim Murray are some of the most authentic writers I've known via social media. Yes, there are more but I'm not wanting to make my comment one of mentioning fellow bees. However, their posts/reads/buzzes are what grabbed my attention from the beginning and still have that same impact today. Just saying. I'm in beBee every day and I need to spend my time in my best interests. I may not always agree but I feel that what I am reading is genuine and not BS. Thank you, Jim, for an outstanding post.

Jerry Fletcher

4 years ago #11

Thanks Jim. It shouldn't amaze me how good writers seem to be the guys and gals with the best bullshit meters.

Devesh 🐝 Bhatt

4 years ago #10

#8
bullshit has been generated about every word. It is a process of arriving at something sensible and cleaning up one's own mess that counts. Knowing bullshit without getting a taste of it comes from experience. Few are lucky to learn it from others.

Phil Friedman

4 years ago #9

#8
Well, Fatima, you may believe that but let me tell you about the first thing Jim ever wrote to me... well, maybe I shouldn't, this being polite, mixed company. But I agree that one thing Jim has never been short on is authenticity. Cheers!

Wayne Yoshida

4 years ago #8

I boinked the Relevant button, Jim Murray and understand this exactly. I once belonged to a LI Group for writers, I forgot which one. One day, a post came about and the author posted something complaining about the small number of views and comments it received. He went on to say if you are not liking and commenting, you can leave this group. Yikes. Although this may have been the algorithm tweak, I took a look at his post. And it was horrible. No other way to describe it. Kind of obvious why no one commented, liked or shared it. So I left that group and never returned. . . I don't want to mix with people like that. Comparing this with beBee - very opposite experience, and I think all of us are seeing this difference. I'm looking forward to seeing this series.

🐝 Fatima G. Williams

4 years ago #7

And that quality, despite all the bullshit that’s been generated about it, is called authenticity. When you write about writing I always read them for sure because much of what little I try is learning from wonderful honest down to earth people like you. BeCause I find that authenticity you talk about here in your work. When I first starting reading your work on Linkedin I never commented as I do now as I assumed that how would someone so talented with years of experience even want to listen to something a less experienced person is trying to say. But the more I read your work I more comfortable and confident I became with my own writing and expressing my thoughts and I have to Thank you and a few of my favorite people here on beBee for that.Jim Murray So Thank you 🤗

Gert Scholtz

4 years ago #6

Jim Murray Always learning from your posts, what you write, and how you write. I guess the overriding point is to write what is important to you, what your opinion is and what you care about. How it is received is secondary. Thank you for the post Jim.

Phil Friedman

4 years ago #5

#1
The only writing that's bad writing is inauthentic wring -- i.e. writing composed strictly to please the largest possible audience or to achieve SEO. And yes, that sounds like a lot of writing done by a lot of writers, sometimes including even you and me. Not even great writers turn out good writing all of the time. IME.

Jim Murray

4 years ago #4

#4
ThanksGraham\ud83d\udc1d Edwards. There are all kinds of ways to game the system but the trouble with all of them is that they are insincere and people end up feeling slighted, go away and never come back. A lot of people try to turn something simple into rocket science. The gamers may get more views but the writers get more loyalty.

Graham🐝 Edwards

4 years ago #3

Nice start to the new series Jim Murray... as alway fun to read and I am a little smarter for it. I hear many people trying to "game SEO" with their writing so it will be noticed more. Call me old school, but my logic has been try to write and story tell the best I can, do it often, try to be better each and every time and people will read (assuming it is of interest to them). Well, that's my two cents in a world worth TRILLIONS...

Jim Murray

4 years ago #2

#1
You're already doing that Pascal and the work is impressive. Pascal Derrien.

Pascal Derrien

4 years ago #1

People need to stop worrying about the optics and start enjoying the process it is meant to be fun (ok in a twisted way :-) Get it down. Take chances. It may be bad, but it's the only way you can do anything really good. - William Faulkner

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