Jim Murray

4 years ago · 3 min. reading time · visibility ~10 ·

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Learning To Write For Yourself {Part 3}

Learning To Write For Yourself {Part 3}Th gg Ets

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This is the third installment of my series on Writing for Yourself.
Part 2 can be read here: https://www.bebee.com/producer/@jim-murray/learning-to-write-for-yourself-part-2">https://www.bebee.com/producer/@jim-murray/learning-to-write-for-yourself-part-2
Part 1 can be read here: https://www.bebee.com/producer/@jim-murray/learning-to-write-for-yourself-part-1">https://www.bebee.com/producer/@jim-murray/learning-to-write-for-yourself-part-1

One of the fundamental questions every writer needs to ask is simply: Is there anybody out there?
This of course means is there anybody out there who is actually going to take the five minutes or so out of their busy lives to read my stuff and if I’m lucky actually get enough out of it to comment or share it with their associates.
 

Nobody Reads Anymore? Hah.
Me

Over the past year, the video production industry, in much the same way as the content marketers that came before them, has now started planting the seed that nobody reads anymore.
People are lazy or too busy or whatever and would just rather sit back and consume a video than bother to read through a longer format post.
I’m not sure where along the line the supposition that people don’t read anymore collides with the actual facts, but my LI, Facebook, and 3D friend Mike Fromowitz, one of the smartest ad guys I know, has been doing a little investigating and this is what he’s found.
 

Lies They Tell: Nobody Reads Anymore.
Mike Fromowitz

"I don’t know how many times I’ve been told that nobody reads anymore. It’s often attributed to all the other distractions for the readers’ time: TV, YouTube videos, movies, music, video games, social media and so on.
Fact is, according to the Pew Research, 73% of adults in the US have read a book in the past 12 months. Most —65%—read a printed book, 28% read an ebook, and 14% listened to an audiobook.
Not only are people reading, they’re reading (and listening to) multiple formats (which is why that adds up to 107%).
Readers read an average of 12 books a year, with the “typical” reader getting through four books.
No doubt about it, people are still reading."
 

It’s Like They’re Trying To Upsell Like Crazy
Me again
 

So if you buy into all the crap that the video production industry is spreading in order to get you to hire someone (and it’s never just someone, it’s a few someones) to make a video for you, this is not going to be cheap.
And for most small businesses it’s not going to be something that is going to have a lot of legs, simply because of the cost of writing, shooting, editing and posting a video, and because there’s no discount for volume.
So what’s happening here is that you are going from something that has real depth of sales built into it, and is relatively inexpensive to produce and adapt to other uses (such as brochures, ebooks etc), or you have a video shows people, your product or service in action, (much harder for services by the way), for a minute or two, because that’s all most small businesses can afford.
Or you can really blow your brains out and have both.
 

Don’t Get Me Wrong Here. I’m Not Anti-Video
You guessed it...moi.
 

I’m not saying that video is a bad thing. In fact, it’s probably worth doing if you can afford it.
What I am saying in big bold letters it that there is an audience of readers out there and if you play your cards right, you can reach them every bit as effectively as you can with a video.
More effectively, when you consider how much more depth you can build into a written post as opposed to a video.
 

The Readers Are Out There…Go Get Them!
Emphatically me
 

I’ve never doubted the reality that there are a lot of readers out there.
In fact, I have managed to prove that to myself over the years, with my email-based review column The Couch Potato Chronicles, with my WordPress blog, with my short burst ranting on Facebook, with my blog on LinkedIn Pulse, before that platform went to hell, and now here on beBee.com, which is probably the best response rate I have ever achieved on a consistent basis.
And there really is no secret ingredient, other than the simple logic of writing for yourself and choosing the right media for your message.
Because while it may have been true back in the day when Marshall McLuhan postulated “The medium is the message”, today’s version is more like, “The message is the message and the media determine its effective reach.”

 

~ Jim Murray ~
| am an ex-ad agency creative director, writer,
art director, strategist, editorialist, reader,
TV & movie watcher. | have been actively
posting on social media since the early 2000s.

| live with my wife on the beautiful Niagara Peninsula

in Canada and work with a small group of companies MURMARKETING
who are making a positive difference in the world. ~ STRATEGY & CREATIVE ~

 

COPYRIGHT 2021 MURMARKETING

 

If you liked this post, let me know. If you liked it enough to share it, please feel free. 
 

If your business has reached the point where talking to an experienced  communication professional would be the preferred option to banging your head against the wall or whatever, lets talk.
Download my free ebook Small Business Communication For The Real Worlhere:
https://onwordsandupwords.wordpress.com/2013/11/24/small-business-communications-for-the-real-world/">https://onwordsandupwords.wordpress.com/2013/11/24/small-business-communications-for-the-real-world/ 
All my profile and contact information can be accessed here:
https://www.bebee.com/producer/@jim-murray/this-post-is-my-about-page">https://www.bebee.com/producer/@jim-murray/this-post-is-my-about-page



All content Copyright 2017 Onwords & Upwords Inc.


 

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Comments

Phil Friedman

4 years ago #8

#8
The cast majority of social media videos are awful. Stumbling monologue. Bad selfie camera angles that make people look like pickle-heads, bad lighting, And everything else. They are to properly produced videos as the early blog ramblings were to polished long posts of today. Cheers!

Jim Murray

4 years ago #7

#7
Thanks Pat \ud83d\udc1d Bagano. Written content isn't dead. But the crap is choking it. This will pass, when people wake up and start adding some persuasion to their messaging.

Zacharias 🐝 Voulgaris

4 years ago #6

#5
Not to mention more civilized!

Jerry Fletcher

4 years ago #5

Jim, Keep tellin' it like it is! You briefly noted one of the benefits of being on beBee. People here read! I, too, have enjoyed higher readership here versus Linked In. And, these readers are more engaged.

Phil Friedman

4 years ago #4

#2
#3 FYI, it's much easier when "traveling or taking public transport" to LISTEN to a book. I've been doing it for years, and in that way getting to "read" a lot of novels and other books that I might not otherwise have the time for. I used to have to pay for them, first to iTune (hellishly expensive), the to Audible.com (cheaper, but still the cost of a paperback), now the last several years via the OverDrive app which enables one to use one's Public Library Card to access audiobooks in a number of formats from one's local public library collection or a collection at a different library where one may have a membership. Note, however, that audiobooks are different from videos in that you don't have to watch them. Which means you can also listen while driving.

Jim Murray

4 years ago #3

#2
Hope you're not watching a video when you're driving. Like I said. I have nothing against video. This message was primarily for people who might get discouraged to write when they hear all the hype about video.

Zacharias 🐝 Voulgaris

4 years ago #2

The thing is that when traveling or taking public transport, it's much easier to watch a video than read a book. Since most of the time we see someone consume some sort of informational medium it's when we are outdoors, we have the (biased) perception that videos dominate. Still, if you want to get deep into something, it's better to read a book on the topic, esp. if it's something sophisticated like data science (wink-wink). Anyway, I'm still waiting for a new medium to come about that combines both (!) so that it has the best of both worlds. Figuring the right proportion though could be tricky...

Cool

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