"The Hardest Worker in the Room"

For those not familiar with a “Word Cloud” it’s the result of a metadata exercise which visualizes text data and is used by marketing for value proposition exercises, messaging exercises, and customer persona exercises (all involving a bunch of important people in a room and sticky notes) — marketing people love Word Clouds because they’re very colourful and kick off a slide deck very nicely. I only bring this up because, as the saying goes, I needed to “set the table”.

At my gym the walls are covered with sizeable words I assume are meant to motivate. They were most likely the result of some sort of word cloud exercise and I can almost see the bowl of candy in the middle of the table used to keep everyone’s energy up.

Excellence. Power. Motivate. Inspire. Performance. Intensity. Powerful. Achievement. Innovate. Elevate. Challenging. Motivation. Competitor. Perfection. Excel.

Coincidently, as I was counting words and scribbling them into my workout journal, I saw a club member walking around with a T-Shirt that bolding stated, “The Hardest Worker in the Room”.

There is a lot to “unpack” here with five or six bunny holes available, so to save us all some time I decided to focus my efforts on this.

Words are important and they drive action; the right words drive the right action and words without action offer little.*

In fairness, I have no idea what the objective of the word cloud exercise was but most of the words on the wall reflect the results that come with the actual training, so I assume they are meant to motivate. As motivators I suppose they work but none of them help me get to my goal; there is much work to be done between the idea of getting into good shape and having cocktails on the beach looking buffed. Words drive action so it is important to have the right words.

Discipline, perseverance, knowledge, resolve, and ownership better frame what is needed to be successful in the gym. And this brings me to my friend in the T-Shirt.

He didn’t look like he spent much time in the gym — he wandered around looking at his phone and I don’t think I saw him do anything (n fairness though, I was spend much of my time working out and scribbling words in my journal). He may have been having a good time being “ironic” but I can only react to what is presented to me, which in this case, was a juxtaposition to what was on his T-Shirt. And in the context of the gym, this represented a complete lack of any credibility or serious competency. A reminder that words and action represent who you are; aligning words and action are crucial.

Sure this is just a fun example of a moment in a local gym but it really isn’t hard to transfer to something more important.

iamgpe

*I suppose I could have just said, “Talk is cheap so get to work” but then I wouldn’t have had any opportunity to talk about Word Clouds or being ironic.