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    Events Marketing Manager - Vancouver, Canada - Trulioo

    Trulioo
    Trulioo Vancouver, Canada

    3 weeks ago

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    Description

    Position Summary:

    Reporting to the VP, Revenue Marketing, the Events Marketing Manager will build and grow the sales pipeline through demand generation programs. You are responsible for partnering with cross functional team members including Marketing, Product, Sales and vendors to build and execute global in-person and online events including trade shows, conferences, webinars and more.

    We are looking for an organized and detail-oriented events professional to coordinate and manage logistics, build and deliver field communications, sales tools, complex deliverables and timelines of numerous events and webinars across the globe. The successful candidate has a track record of delivering a comprehensive trade show exhibition experience - from research and planning to on-site execution and post-event ROI measurement.

    You'll be working in a dynamic team of talented and collaborative marketers who thrive in a fast-paced environment with a high level of autonomy. The team leverages industry knowledge and insights to deliver effective, efficient and meaningful B2B marketing strategies and programs that support the company's mission and business objectives.

    The ideal candidate should be deeply passionate about the customer experience, excel in meticulous planning, and thrive in a collaborative environment with diverse marketing and sales teams.

    Role and Responsibilities:

  • Responsible for strategy and operations of global event delivery from research and contracting to post-event review, with a focus on creating ROI in net new and expansion pipeline
  • Identify and vet third-party events (in-person and digital) that match target accounts, verticals and Ideal Customer Profiles
  • Negotiate event pricing and contracts, and coordinate accounts payable and post-event expense reconciliation
  • Collaborate cross functionally with sales and marketing to develop the event strategy including sponsorship logistics, pre-show/webinar promotional campaigns, managing vendor relationships, planning onsite ancillary events, and overseeing post-event/webinar follow up
  • Elevate event brand experiences to leave a lasting impression on customers, target accounts and stakeholders
  • Own in-person, on-site event execution and operations including trade show presence and booth builds, customer and prospect events, and 1:1 account interactions
  • Manage the Trulioo global webinar program including speaker coordination, scheduling, software administration (Zoom), field communication, drive registration, and reporting.
  • Collaborate with stakeholders and cross-functional team members to generate ideas to drive webinar registration and maximize audience engagement
  • Create workback schedules for live events and webinars, outlining expectations, deliverables and timelines
  • Support production of event promotional communications and marketing materials (website copy, landing pages, invitations, Jira tasks and Confluence)
  • Collaborate with Revenue Marketing Manager to develop and implement ABM strategy at live events and webinars
  • Accountable for performance analysis pre, during, and post-event to ensure maximum impact on pipeline and revenue
  • Lead and formalize post-event debriefs, reporting and implement insights in future events

    • Qualifications:

  • 3+ years of third-party/industry tradeshow and event management experience
  • 2+ years of experience in international events
  • 2+ years of webinar management experience
  • Attention to detail, exceptional organizational skills and the ability to prioritize multiple concurrent demand gen programs
  • Ability to problem-solve in real-time and maintain composure in time-sensitive projects.
  • Experience with the B2B sales process and customer journey - accounts-based marketing experience a plus
  • A team-building approach to giving and receiving feedback
  • Ability to prioritize a variety of projects simultaneously
  • Data driven and ROI-focused
  • Experience with SFDC, Zoom Webinars, Confluence and Jira
  • Excellent written, verbal and presentation communication skills
  • The willingness to travel as needed
  • Experience thriving in a fast-paced, high-growth environment
  • Certified Trade Show Marketer (CTSM) certification is a plus

    • Pay Transparency (Vancouver)

    We take a market-based and data driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, location and scope.

    Please view the salary range for this role below. The range listed is our expected compensation for the role. However, the pay offered may vary depending on a variety of factors including qualifications, job-related knowledge, skills, experience and location.

    Annual Salary$70,000—$80,000 CAD

    Thriving at Trulioo

    At Trulioo, you're not just an employee. You're a valued member of our Trulicrew on a journey of professional and personal growth with a world-class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future.

    We're on the lookout for exceptional people to empower with trust, autonomy and the freedom to cultivate their potential. Your curiosity, meticulous attention to detail and passion to contribute are highly valued. If that resonates with you, apply today to become a part of our team. Join us in shaping a future where your career isn't just a journey but also a boundless exploration into the possibilities of technology and digital identity verification.

    If you don't see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that minorities and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.

    Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time-to-time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.

    Privacy Notice

    As part of our job application process, Trulioo collects, processes, and discloses personal data for the purpose of identifying suitable candidates for our job openings. For more detail, please visit Trulioo's Website Privacy Policy in the section "When you apply for a job".

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