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    Manager of Brand Marketing - Toronto, ON, Canada - Great Gulf

    Great Gulf
    Great Gulf Toronto, ON, Canada

    3 weeks ago

    Default job background
    Description
    Marketing - Marketing Manager- Maternity Leave Replacement
    Marketing Manager – Mat Leave Replacement
    Marketing
    VP of Marketing
    TheMarketing ManageratGreat Gulfplays a pivotal role in driving the company's marketing efforts. Executes marketing communications plans and programs to end customers to maximize active user registration, traffic, and sales.
    Accountable for the quality and timeliness of the go-to-market plans for site-specific marketing programs.
    Drafts briefs for marketing agency deliverables
    Optimizes use of tailored marketing and media vehicles to drive awareness and demand (i.e. site-specific websites, print, PR, event and email campaigns, as well as other marketing activities).
    Visits sales offices regularly to understand needs of Sales staff and any required marketing updates or opportunities.
    Accountable for maintaining marketing budgets, including monitoring invoicing and reconciliation.
    Works closely with Marketing Director and Sales Teams to ensure full sales, marketing, and brand alignment of programs.
    Makes solid and informed recommendations on process improvements.
    Monitor social media and web presence.
    Maintains awareness of end customers' demographic and psychographic characteristics to develop targeted and focused site campaigns.
    Responsible for analyzing and communications results for all marketing programs via post-program summaries and analysis (ensuring ROI and future campaign planning learning)

    The successful candidate will work closely with the Marketing team, Sales team, IT, and several individuals in Great Gulf's High-rise, Low-rise, and Development teams.

    The Marketing Manager will work with external suppliers as well.
    Provide the minimum or mandatory education and experience requirements to successfully perform the job, including licenses and certifications.
    Post-secondary education in Marketing, Business Administration, or similar
    3 – 5 years of relevant work experience
    Working in office a minimum of 4 days a week

    Comfortably sitting in front of laptop/computer throughout the workday
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