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    Growth Strategy and Launch Manager - Markham, Canada - General Motors

    General Motors
    General Motors Markham, Canada

    2 weeks ago

    Default job background
    Full time
    Description

    Job Description

    This position is classified as a Hybrid position, meaning the successful candidate will work at our Markham and/or Oshawa office three (3) days per week.

    The OnStar and Connected Services Team in Canada is responsible for growing GM's offerings of Software Enabled Services, in Canada, which are core to our future growth strategy. We are in the process of launching multiple new product offerings and looking to grow our member base through new customer acquisition strategies.

    Key Responsibilities

    This position is the lead for OnStar Canada's New Product launches and Revenue growth strategy. It plays a key role in the success of OnStar and Connected Services in Canada. Reporting to the National Manager, Sales & Marketing – OnStar, you will leverage your passion for connected services combined with your sales and marketing experience to develop and manage execution of marketing strategies for engagement and acquisition of customers with each new product launch. You will drive business results by developing Canadian specific go-to-market strategies and work with US counterparts to ensure marketing initiatives are optimized for Canadian consumers.

    Specific Responsibilities Include:

  • Collaborate with Product Managers to understand upcoming products/services and set priorities for acquisition targets given upcoming product development
  • Develop a deep understanding of the Canadian competitive landscape and effectively position, price and communicate our new products to maximize consumer adoption
  • Develop, manage and execute go-to-market initiatives and campaigns for new products in order to grow paying subscriber base
  • Develop and execute innovative user acquisition strategy for all new products/services
  • Lead the creation and maintenance of new product/services value proposition materials for marketing collateral (e.g. competitive comparisons; dealer toolkits, etc)
  • Work cross functionally with the global OnStar Connected Services Sales/Marketing team to ensure Canadian alignment in new product campaigns
  • Lead internal communication flow, serve as a liaison and coordinate cross-functional teams to ensure flawless Canadian execution
  • Partner with data and analytics leads to monitor acquisition results and use insights to develop countermeasures/plans to acquire new customers
  • Lead and strategize the roll-out of the all new OnStar digital product catalogue
  • Liase with the vehicle brands (Chevrolet, Buick, GMC, Cadillac and Brightdrop) on key digital initiatives and projects that supplement OnStar as their key ingredient brand
  • Develop a holistic view of OnStar customers wants and needs to develop regional requirements.
  • Embrace go-to-market strategies for all digital channels, including Mobile App, Owner Center and IHU.

    • Qualifications

  • Post Secondary Education required - University degree preferred (Bachelor of Commerce / Business with major in Marketing an asset)
  • 5+ years of experience working in a product and marketing function
  • Ability to easily transition from high level strategic thinking to creative and detailed execution.
  • Prior field experience an asset

    • Key Competencies and Skills

  • Drive for Results - Gets things done (High Capacity, High Quality Output, Quick Pace)
  • Demonstrated track record in crafting compelling positioning and marketing content
  • Superior oral and written communication skills
  • Planning and organizing – can work independently, project management
  • Utilizing Data to support decisions and make informed recommendations
  • Team player.

    • About GM

    Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

    Why Join Us

    We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

    Diversity Information

    General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteeropportunities.

    We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

    Equal Employment Opportunity Statement

    Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada, please advise if you require accommodation. General Motors of Canada values diversity and is an equal opportunity employer.

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