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My Part In Killing Advertising.
Robert Cormack · All I did was write the first Canadian rock jingle.
Has Advertising Lost Its Way In The Digital World?
Jim Murray · This is not a rant but is definitely an editorial piece, which means it is just my opinion based on the stuff I have seen and heard over the years. You can agree or disagree or whatever. I’m not a journalist, just an ex-agency guy who observes the industry from without. · I grew ...
The Dog Days of Advertising.
Robert Cormack · Advertisers need to stop complaining about toxic environments and realize they’re the toxic environment. · “I’m not offended by dumb blonde jokes because I know I’m not dumb, and I also know I’m not blonde.” Dolly Parton · Advertising is having a tough time these days. A Bellweth ...
Why Advertising Went Mad Dog Crazy.
Robert Cormack · “Well, they picked it like a chicken bone, and I think I’m half insane, Ma, look what they’ve done to my song.” Melanie Safka · In the 60s, Tom Wolfe wrote The Electric Kool-Aid Acid Test, what Ken Kesey and his Merry Pranksters called an initiation of sorts. Drink the Kool-Aid a ...
Why Advertising Should Tell Stories (It Didn't Hurt the Bible)
Robert Cormack · Many moons ago, I loved long copy ads. Not because they filled each sentence with product promises, but because they told a story. Storytelling was an art back then. William Zinsser, author of On Writing Well, described how people would read long stories in The New Yorker “for th ...
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