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The Communications Nuts & Bolts of Building A Successful Business: 5: The Blank Page And How To Deal With It.
Jim Murray · The blank page … These are the three words that can strike terror into the heart of most small business marketers. Because those who are not writers instinctually, will invariably find this to be a looming tower they fear they may never climb. · Those who don’t get terrorized by ...
The Communications Nuts & Bolts Of Building A Successful Business: 4: The Baseball Metaphor As It Applies To Sales
Jim Murray · One of the key manifestations of your ability to communicate with your customers is effectiveness in the area of direct sales. · This is actually where the rubber meets the road, or in the case of the sustained metaphor below, where the bat meets the ball. · A long time ago now I ...
The Communications Nuts & Bolts Of Building A Successful Business: 3: Marketing Tools
Jim Murray · The future of life here in Canada is going to depend on a lot of things. But outside of solving the bigger issues of energy and climate, it’s going to depend on the success of small businesses. · Where I live in Ontario, small businesses are about 60% of all businesses, so their ...
The Communications Nuts & Bolts Of Building A Successful Business: 2. Consistent Voice
Jim Murray · This is a second in a series I have developed on small business, sales, marketing and communication. My plan is to post one a week until I have transposed most of the insight from my 40 odd years in marketing and communications from my head to yours. LOL. · "A Consistent Voic ...
The Communications Nuts & Bolts Of Building A Successful Business: 1: Branding
Jim Murray · This is a first in a series I have developed on small business, sales, marketing and communication. My plan is to post one a week until I have transposed most of the insight from my 40 odd years in marketing and communications from my head to yours. LOL. · One of the recurring th ...
The Key Characteristics Of A Professional Communicator
Jim Murray · This is the second in a series entitled "The Nuts & Bolts of Communication", in which I convey some of the insights I have developed from more than 4 decades in the communications industry. Links to other posts in this series are listed at the end of this post. · I have been ...
The Elements Most Often Lacking In A Company’s Marketing Materials. How Many Of Them Are Lacking In Yours?
Jim Murray · This is the first in a series entitled "The Nuts & Bolts of Communication", in which I convey some of the insights I have developed from more than 4 decades in the communications industry. · Next to your actual sales force and your own undeniable powers of persuasiveness, web ...
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