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Our Business Philosophy...Find Hole Then Fill It.
Jim Murray · If you are like so many business owners and professionals today, you have a bit of a jaundiced streak. Granted, you acquired it quite naturally because there is so much in the way of empty promises and vacuous biz-speak floating around. It's almost impossible to find the straight ...
A Newsletter You'll Definitely Want To Subscribe To
Jim Murray · About a month ago, Charlene Norman and I started a multi-media marketing program for Bullet Proof Consulting, our association. One of the key elements of this campaign was a newsletter in which we share some of our accumulated business and marketing wisdom, which is quite conside ...
Not Your Typical Friday But I'll Take It.
Jim Murray · Fridays, for me at least, are basically 'figure out next week' days. · But this Friday is a little different. I'm off to Oakville for a meeting with a client to discuss something that's as rare as hen's teeth in this business, which is their upcoming (in 2018) 100th anniversary ...
Who’s Real & Who’s Not In Advertising These Days?
Jim Murray · Last night, while watching the Blue Jays beat the Yankees, hopefully on their way to a wild card berth in the American League, I happened to see this retail commercial for Ford. · It was one of those commercials where they have these three cars on display (in a studio) and people ...
Why We Should Stop Worrying About Originality And Focus On Humanity
Jim Murray · There is a modern day school of thought that postulates there is no longer anything that one could honestly refer to as original thinking. · In other words, no matter how innovative, original or one-of-a-kind you think your ideas might be, they have in fact, already been done by ...
Growing A Small Business Is Really No Different Than Growing A Large One
Jim Murray · Back in the day, I had a client who fired me. I’ve probably had a few, but this one sticks in my mind because of the reason he explained to me for his decision. · He said that the stuff we were doing for him was making him uncomfortable because it was making him too successful. · ...
The Boomer Reflects On The Nature Of His Beast
Jim Murray · On Quitting · The Boomer has never thought about retiring. · The reason for this is simple. He would not know what to do with his time. Therefore, he would write, and because he has been a professional writer all his adult life, he would eventually figure out some way to monet ...
Your BRAIN is Your Best Goal Achieving Tool
Jim Murray · This post is by Charlene: · I’ve been thinking a lot about fear lately. · Mainly because a client rejected all my partner’s beautiful story ideas and my money making business ideas and instead opted to go with boring, small, and trivial. · I am not annoyed t ...
Changing Your Thinking As A Key To Business Growth
Jim Murray · This post was inspired by a project that we are currently involved in where the necessity of the business owner and her staff to change their thinking is going to be critical to their long term success. · An important part of the mantra and mission we have defined for ourselves ...
Another Week Another $.74.5.
Jim Murray · The Week That Was Here In The Garden City · Marketing · I went to a couple of networking events this week and have figured out that it’s all kind of like visiting LinkedIn, everybody looking for customers, very few interested in actually going about that the right way by building ...
Bullet Proof. The Ideal Alignment Of Business Organization & Communication
Jim Murray · One of the first business people I met after moving from Toronto to St. Catharines last December was a lady named Charlene Norman, who had also moved here from Toronto about 9 months earlier. · I came here with a pretty good idea of what I wanted to do with my business, and as ...
Bullet Proof. The Ideal Alignment Of Business Organization & Communication
Jim Murray · One of the first business people I met after moving from Toronto to St. Catharines last December was a lady named Charlene Norman, who had also moved here from Toronto about 9 months earlier. · I came here with a pretty good idea of what I wanted to do with my business, and as it ...
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