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#ABMSaas series |Social media spend goes up but You are still going down in sales?
stephan metral 🐝 Innovative Brand Ambassador · The major social media platforms are essentially torpedoing organic reach. Consumer use of ad blockers more and more and 4 out of 10 systematically have one since the past 3 years · What’s a brand to do? · Social media advertising is finally coming into its own, with ad spend rea ...
Fulfillment, happiness, and reward...
Graham🐝 Edwards · The other day I was wandering around one of the local artisan boutiques in my neighbourhood and came across a young woman preparing for spring — with Christmas behind us the next big commercial event is SPRING, and as you know, the commercial machine is well oiled to sell us some ...
2 Hour Team Building: What's up with that?
Anne 🐝 Thornley-Brown, MBA · I have had a question for quite some time now. In fact, I have written a number of blog posts about it and finally wrote one that asked: · What’s up with the 2 Hour Team Building? · I really hope that some executives will weigh in because I don't get it. · The time companies all ...
Is it Time for a Friendectomy?
Kevin Pashuk · [NOTE TO READER: Every so often I feel compelled to rant. Today is one of those times. And since I was sitting down to write today's blog post, I felt it might be a very good time to let loose. So while this is lightly connected to my normal blogging style, I will feel much bette ...
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