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    Assistant Brand Manager - Windsor, ON, Canada - EightSix Network Inc

    EightSix Network Inc
    EightSix Network Inc Windsor, ON, Canada

    3 weeks ago

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    Description

    Here's a wonderful Brand Manager opportunity to join this well-branded and respected consumer products firm in the Windsor, Ontario area.

    Reporting to the Marketing Director, the Brand Marketing Manager will help to lead Marketing and Brand, including strategic development and execution of the marketing plan, budget management, and advertising tactics to deliver short and long-term financial targets that support corporate objectives.

    He/she will create the strategy, develop plans, produce, execute, and measure best-in-class trade and consumer marketing.

    The Brand Marketing Manager will develop & execute a winning Marketing strategy, commercialization plans and programs to drive brand awareness, brand equity, market share, consumer conversion and sales growth.

    The Brand Marketing Manager will collaborate across multi-functional stakeholder groups to develop, align and execute the Marketing plans while remaining flexible to capitalize on emerging opportunities.

    Work with Sales and customer teams to develop and execute effective customized Shopper Marketing campaigns.
    Collaborate with the digital marketing team to develop integrated communication programs

    Manage social media platforms, working with agency partner to develop marketing campaigns and relevant content to reach our target audiences and drive business results.

    Working with cross-functional teams, Act as the tactical lead for all major brand initiatives including new product launches, product/packaging re-stages, consumer promotions, etc.

    Work with Sales and customer teams to develop and execute effective customized Shopper Marketing campaigns.
    Develop strong external vendor/supplier relationships to ensure best-in-class creative development & execution.
    Be a strong brand guardian both internally across the organization and externally, ensuring adherence to brand standards.
    Manage Brand Marketing budget and provide quarterly financial updates.
    creative, advertising, packaging, product development, media, consumer promotions, merchandising, etc.) to direct their work activities to generate concepts for the effective execution of marketing programs and objectives.
    Demonstrated experience in brand management, marketing and developing branded programs & promotions that drove business results
    Proven understanding of brand marketing fundamentals
    Proven strategic, annual brand planning & budgeting experience
    Ability to make sound business decisions rooted in consumer/customer insight, strong strategic, analytical, creative thinking & problem-solving skills
    Ability to prioritize and lead multiple large projects simultaneously with strong project management experience
    Undergraduate degree or comparable post-secondary education in Marketing or Business with a focus on Marketing
    MBA an asset
    We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process.
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