Marketing Manager - Waterloo, ON, Canada - Xeim - Excellence in marketing

Xeim - Excellence in marketing Waterloo, ON, Canada

1 week ago

Description

Part of Centaur Media PLC, Xeim exists to accelerate performance for marketers.

The Xeim portfolio brings together some of the world's leading marketing brands to deliver best practice business information, thought leadership and specialist consultancy. Xeim includes the brands Marketing Week, Festival of Marketing, Econsultancy, Oystercatchers, Creative Review and Influencer Intelligence.

Through these market leading brands, we engage the marketing industry with over 6.2 million touchpoints per month across proprietary editorial content, digital products, insight, and analysis. We know that by advising, informing, and connecting the modern marketer with these disciplines, excellence in marketing and business performance will be enhanced.

Centaur Media is a main market listed company, primarily based in the UK with approximately 300 employees in offices in Central London.

About the role

Our core brands provide a third of Xeim revenues and support the marketing campaigns for other flagship brands including Econsultancy and Influencer Intelligence.

Your role leads the marketing planning and delivery of our core brands, supporting the wider strategy created by the Head of Marketing, Group Marketing Director, and Portfolio MD. This includes Marketing Week, Festival of Marketing, Awards, Leadership Summits and Creative Review.

You'll be building an always on brand presence throughout the year creating comms and content that will resonate, delivering results in the form of attendance at events and engagement across the community that leads to subscription revenues and registrations. To ensure success, you will be supported by a broader network of people from the brand and marketing teams through to our data, digital and automation teams and partners.

You will be comfortable working closely with other teams within the business. Collaboration with internal stakeholders who already have relationships with some of these target customers will be extremely important.

You will support the creation and delivery of subscription marketing plans to grow revenues and renewals, delegates and supporting award revenues. And work with our commercial Labs team to help ensure that opportunities being sold sit well alongside this audience's needs and interests, the editorial team helping to engage customers as contributors and judges for our Awards and the content team when they are looking for speakers within our events.

Key responsibilities:

Plan and execute strategic marketing plans on time and within budget
Drive attendance to the Festival of Marketing and Leadership Summit as well as supporting the Senior Marketing Executive on our Awards marketing
Work with the Head of Marketing to create and deliver a subscriptions marketing plan for Marketing Week and Creative Review
Grow website metrics working with our SEO Manager to optimise content
Work with our digital ad agencies to deliver new customers to our core brand websites and build repeat visits and loyalty
Create and deliver a content marketing plan to extend the reach and build engagement with the core brands with our marketing audience, repurposing the content from Marketing Week and Creative Review to amplify our core brand messages.
Own and manages a database of key contacts for Xeim making sure we are collecting customer data consistently across the brands
Report on the success of marketing campaigns sharing ideas with other marketing teams
Develop an active social media presence, pushing relevant content from Xeim's media platforms and building their social selling index (SSI) in LinkedIn
Becomes the intermediary between the senior brand-side marketers and the rest of the business
Gathers insights into audience needs/drivers to inform product development and opportunities within Festival of Marketing and Xeim

Success Measures

Proven ability to build, monitor and deliver marketing campaigns
Building engagement and loyalty with our marketing community across the core brands
Meeting agreed delegate attendance goals across our events, summits, and masterclasses
Delivery of agreed subscription and delegate revenues
Demonstrating an ability to learn and improve marketing campaign performance
Taking time to keep your skills and marketing knowledge up to date

What we need from you:

An experienced marketer able to draw on the full marketing mix to deliver results
A natural communicator, both written and verbal, with experience of?virtual and face to face?presenting to?senior level executives
Experience of working in a busy environment with a track record to consistently achieve targets?
A quick learner with intellectual curiosity?who?can?understand different markets and subject matter quickly?
An?understanding of?why senior level executives attend events and able to convey this effectively to build relationships, bring attendees to events
A strategic thinker constantly monitoring effectiveness and driving business outcomes
Versatile being able to coordinate multiple tasks and deadlines, as well as keep accurate records?
A collaborator able to work with a variety of people and teams both internally and externally
A team player with a 'can-do' attitude who can work across matrix?organisations?
A manager able to develop and nurture people under your guidance
Exceptional professionalism, strong marketing experience and attention to detail are a must with someone driven to develop strong relationships and actively seek out new opportunities to grow and develop our offering.

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