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    Marketing Digital Analyst - Régina, SK, Canada - Capital Automotive Group

    Capital Automotive Group
    Capital Automotive Group Régina, SK, Canada

    1 week ago

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    Description
    Digital Marketing Analyst - Capital Automotive Group page is loaded Digital Marketing Analyst - Capital Automotive Group
    Apply locations Regina, SK time type Full time posted on Posted 3 Days Ago job requisition id R1512 Company:

    Capital Automotive Group Inc./ The Digital Marketing Specialist at Capital Automotive will play a pivotal role in driving the dealership's online presence and digital marketing strategy.

    This individual will not only develop and manage innovative digital marketing campaigns but also leverage advanced analytics and technology to optimize our digital footprint.

    With a strong foundation in Google Analytics GA4, website backend management, and marketing automation, the Digital Marketing Specialist will ensure our marketing efforts are data-driven, highly effective, and technologically advanced.

    This role requires a blend of creativity, analytical prowess, and technical knowledge, making it perfect for a digital marketing professional looking to push the boundaries of digital marketing within the automotive industry.

    Develop and manage digital marketing campaigns across various channels, including social media, email, SEO/SEM, and our website, leveraging Demand Side Platforms (DSPs) for targeted advertising and audience engagement.

    Utilize Google Analytics GA4 to monitor website performance, understand user behaviour, and measure the effectiveness of marketing campaigns.

    Collaborate with the internal marketing team to ensure cohesive branding and marketing strategies across all digital platforms and integrate marketing automation and scripting to enhance campaign performance and efficiency.

    Stay abreast of digital marketing trends and technologies to ensure the dealership remains at the forefront of developments in digital marketing, adopting new strategies and tools as appropriate.

    Bachelor's degree in Marketing, Communications, or a related field.
    ~2+ years of experience in digital marketing, preferably in the automotive or related industry.
    ~ Strong understanding of online marketing concepts, strategies, and best practices.
    ~ Proficient in Analytics, with substantial experience using Google Analytics GA4 for tracking performance and user behaviour, as well as conversion tracking to measure the effectiveness of marketing campaigns.
    ~ Experience with SEO/SEM, email marketing, social media, and display advertising campaigns, including managing digital campaigns like Vehicle Listing Ads (VLAs) and lead generation ads.
    ~ Demonstrated knowledge and experience in writing and adding scripts to automate marketing activities, enhancing efficiency and campaign performance.
    ~ Excellent writing, communication, and analytical skills.
    ~ We believe that our employees are our most valuable asset, and we strive to create a supportive and inclusive workplace. Extended health, dental, vision
    Short Term disability coverage
    Long Term disability coverage
    At Capital Automotive Group, our vision is to be the most respected auto group in North America.

    In keeping with our mission, we strive to move customers' lives forward with the best in automotive solutions, service and people.

    Through demonstrating our core values of respect, transparency, care, excellence, and innovation, we stand out from the rest and create a growth-driven organization.

    Capital Automotive Group, founded in 1974, has expanded and continues to grow significantly. Our team consists of service technicians, product specialists and support staff from each location.
    Capital Automotive Group believes in providing an inclusive workplace where all individuals have the opportunity to succeed. Requests for accommodation due to a disability can be made at any stage of the recruitment process.
    There is one clear answer on how we've become a leading provider in the automotive industry. It is the people at Capital Automotive Group who make us who we are.

    They come from a variety of professional backgrounds, at all career levels from the most junior to the most senior.

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