Director, Planning - Toronto, ON, Canada - G Adventures

G Adventures Toronto, ON, Canada

1 week ago

Description

G Adventures is the world's largest small-group adventure travel company and we've been making epic travel memories happen on all seven continents for over 30 years.

Since day one, our tours have been built to establish meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours.

Our DNA revolves around building, nurturing, and developing a diverse culture of people and a true sense of belonging, where everyone is encouraged to bring their authentic self to work each and every day.

You'll have the opportunity to grow your career, and yourself, alongside a passionate, talented, and welcoming community that works hard to spread goodness around the world.

We're a tight-knit group of creative, technical and strategic specialists who research, hypothesize, ideate, design, code, write, film, edit, execute, boost, and track and measure every piece of award-winning advertising, communications and brand collateral for the world's greatest small-group adventure travel company.

We serve a global brand that stubbornly refuses to stop growing. G Adventures is seeking a Director of Global Marketing who is passionate, experienced, hard-working, and authentic.

As the Director of Marketing you lead a high performing team of marketers responsible for how G Adventures and its portfolio of Travel Styles and destinations are positioned, perceived and brought to life in the global marketplace through targeted content, campaigns, go-to-market strategies and sales enablement across various channels including campaign management.

Actively contribute to the Global Marketing Team in a collaborative and meaningful way that helps support, inspire and motivate fellow colleagues, direct reports and managers alike

Lead the strategy and planning for multi-channel global and regional (larger-scale) campaigns and programs

Oversee and manage the positioning of the G Adventures portfolio of brands based on Travel Style, including National Geographic Journeys, Roamies and the Jane Goodall Collection.

Guide and support team in developing content, campaigns and go-to-market strategies that support the global and regional goals and priorities of the business

Lead the marketing operations of the in-house brand & creative team, including brief writing, budget management, global marketing calendar, project execution and resource allocation

Take ownership of the global marketing calendar, working closely with the brand and creative, social, and regional teams

Provide ongoing commercial leadership, monitoring, reporting and recommendations to the marketing team in support of the global marketing strategy, and ensure execution of the same on a timely basis

Uncover and identify innovative ways of bringing our trips to market, including new brand partnerships, Tourism Boards opportunities, and/or new products/trips to explore and pursue which resonate with our customer and which will continue to differentiate us from the competition

Lead and support any new partnership pitches, working alongside relevant team members including product, commercial, operations, legal, finance and technology teams

Bachelor's degree in business, marketing or a related field

10+ years of demonstrated experience in marketing leadership and/or product marketing on either the client or agency side, working within a collaborative, multidisciplinary team environment.

Experience within a global company is an asset

5+ years experience managing a team, with a proven record of motivating, inspiring, and getting the best out of his/her people

A strong critical thinker who has the ability to turn high level strategies into concrete

plans and clear creative briefs that are grounded in consumer insights

Oversee operational strategy of fiscal and quarterly planning (at departmental level), including oversight of budget planning and management, process and governance, vendor management and reporting.

Including management and ongoing maintenance/process updates of Marketing Platform Systems

Is both collaborative and proficient at building positive working relationships with multidisciplinary stakeholders across the business

Able to work strategically and independently within a fast paced and ever-changing environment, while juggling multiple projects and tasks at the same time

Possesses strong computer/technology skills and is highly proficient in Microsoft Office, Microsoft Excel, Powerpoint, Keynote and Google Suite

Knowledge of PM software tool ClickUp is an asset

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Director, Planning - Toronto, ON, Canada - G Adventures

Description

Director of Planning