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    Marketing Manager - Mississauga, ON, Canada - Integrated Automotive Experience

    Integrated Automotive Experience
    Integrated Automotive Experience Mississauga, ON, Canada

    2 weeks ago

    Default job background
    Description

    The Director of Marketing (DOM) will be responsible for leading all marketing initiatives in the Company, including client and internal marketing programs.

    Utilizing existing and new marketing and creative concepts, the DOM will develop the marketing strategies to achieve client objectives and to promote the Company to prospective and existing clients.

    Utilizing your creative experience, combined with our internal teams and supplier partners, you will create event activations that are dynamic, memorable and have measurable outcomes.

    Exhibiting initiative and self-management, the successful candidate will be able to set their objectives in consultation with the Executive Team and achieve their goals independently.


    Creative Client Proposals:

    Participate in strategy discussion; create high quality proposals and pitch decks including renderings and/or graphic design to develop client presentations.

    Develop and grow the experiential marketing business with existing and new clients.
    Client identification and discovery with account management
    Provide cross functional marketing support for 1) Event Activations; 2) Training; 3) Fleet Management; Build the Company's B2B digital marketing channel to effectively demonstrate capabilities utilizing social media platforms and web site.

    Develop a team of high performing supplier partners to support marketing activities, such as graphic designers, copy writers, asset production, etc.

    Client-Based Marketing Initiatives

    This includes measuring the success of events, which encompasses tracking ROI for clients, brand engagement metrics, and lead generation efforts tied to specific events.

    Brand engagement metrics (likes, shares, comments).
    Ensuring our clients are satisfied with the brand activations and marketing campaigns we create for them is paramount.
    Post-campaign surveys and reviews.
    Company-Based Marketing Initiatives

    Social Media Engagement:

    This includes growing our presence on social media to connect with potential clients and to inspire new and existing clients through the use of our innovative and clever use of social media.

    Likes, shares, and comments on social media posts.
    Click-through rates and website traffic from social media.
    Growth in social media followers.
    Brand awareness metrics.
    Thought leadership indicators, such as industry-specific content.

    Client Growth:

    This focuses on the preparation, support and effectiveness of presentation decks, responses to requests for information, and the quantity and quality of client proposals in expanding our client base.

    Sales revenue growth and profitability of the Event Activation business.
    Present a minimum of one event activation proposal per month to a new or existing client.
    Receiving recognition within the automotive and/or marketing industry for our work will lead to a number of benefits including better quality pipeline of potential employees, growing existing client business and attracting new clients within and outside of the automotive industry


    Job Type:
    Full-time
    Casual dress
    Dental care
    Disability insurance
    On-site parking
    Work from home


    Flexible Language Requirement:
    ~ French not required

    Monday to Friday

    Bachelor's Degree (required)

    Marketing: 7 years (required)


    Language:
    ~ English (required)


    Work Location:
    Hybrid remote in Mississauga, ON L4W 2R4
    #
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