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    Marketing & Communications Officer - Toronto, Canada - University of Toronto

    University of Toronto
    University of Toronto Toronto, Canada

    5 days ago

    University of Toronto background
    Full time
    Description

    Date Posted: 05/06/2024
    Req ID: 37195
    Faculty/Division: VP - Research
    Department: University of Toronto Entrepreneurship
    Campus: St. George (Downtown Toronto)
    Position Number:

    Description:

  • Developing and implementing content marketing plans that support strategic objectives
  • Overseeing the production of promotional and marketing materials
  • Writing and editing targeted communications to support strategic initiatives
  • Generating original concepts and writing copy
  • Producing promotional and outreach materials
  • Developing and implementing community engagement strategies and plans
  • Developing and maintaining guidelines and procedures for web and digital media standards, content and use; and overseeing website enhancement activities
  • Assigning and checking the work of work-study and co-op students

    • Essential Qualifications:

  • Bachelor's Degree in Marketing, Journalism or Communications or related field; or an acceptable combination of equivalent experience.
  • Minimum five (5) years of relevant experience in marketing and/or communications including experience creating, developing and executing social media and digital strategies.
  • Proven experience conceptualizing, developing and executing creative, high impact, social media marketing campaigns that drive strategic business objectives and departmental strategic plans.
  • Experience writing content, developing themes and maintaining consistent brand identity for multiple audiences and platforms, including presentations, print materials, online, and digital websites and social media platforms.
  • Technical fluency in InDesign, Adobe Illustrator, Photoshop and Search Engine Optimization (SEO).
  • Demonstrated advanced skills in using Microsoft Office Suite (Word, Excel, PowerPoint, Outlook). Expert skills with web design and content management systems (e.g. WordPress).
  • Comprehensive experience using Google Analytics and other market research and analysis tools.
  • Demonstrated excellent written and oral communication skills and the ability to communicate clearly and persuasively with both technical and non-technical staff.
  • Ability to assimilate, interpret, translate, and distill research from primary sources into compelling, engaging, and enlightening communications for a variety of audiences.
  • Experience advising on the effectiveness of digital marketing, social media strategies, and web strategies through reporting on key performance indicators.

    • Assets (Nonessential):

  • Demonstrated knowledge of and passion for the innovation and start-up ecosystem is an asset.
  • Familiarity with key business, education, innovation and tech journalists is an asset.
  • Experience with CRM platforms, including Airtable is an asset.

    • To be successful in this role you will be:

  • Achievement oriented
  • Entrepreneurial
  • Motivated self-learner
  • Self-directed
  • Team player

    • Closing Date: 05/17/2024, 11:59PM ET
    Employee Group: USW
    Appointment Type: Budget - Continuing
    Schedule: Full-Time
    Pay Scale Group & Hiring Zone:
    USW Pay Band 14 -- $88,290 with an annual step progression to a maximum of $112,911. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
    Job Category: Administrative / Managerial
    Recruiter: Anita Chooraman

    Lived Experience Statement
    Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.

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