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    Digital Analyst - Ottawa, Canada - CB Canada

    CB Canada
    CB Canada Ottawa, Canada

    1 week ago

    Cb Canada background
    Description

    Digital Analyst


    On behalf of our client, Procom is looking for a Digital Analyst/ Implementation Specialist to work directly with enterprise and scale-up customers.

    You will organize, analyze and visualize your customer's data to activate high value, high impact marketing and business decisions. You will regularly compose and present data stories to your customer's leadership team of their wins, risks, and opportunities.

    You are someone with a strong working knowledge of a variety of digital analytics tools and best practices, strong written and presentation skills, business acumen, an inherent curiosity and desire to know the truth, and strong time management skills.

    What makes you competitive is your technical expertise, including an understanding of analytics implementation and tag management solutions like Google Tag Manager.


    Priority given to candidates with previous experience working with Google Marketing Platform.

    Responsibilities

    • Actively participate in an account service role
    • Stay up to date with industry trends (tooling and strategic)
    • Perform client facing tasks such as presenting insights or providing training
    • Identify, gather, and analyze information from a variety of large, complex data sets to understand consumer behavior and market trends
    • Gather measurement requirements from a variety of different stakeholders and determine how best to capture them
    • Provide implementation guidance and troubleshooting
    • Fulfill ad hoc data analysis requests to answer business questions and enable effective decision making
    • Work with internal and external teams to identify areas of opportunity to grow, increase profitability, and optimize program effectiveness
    • Help define and implement analytics best practices and standard operating procedures by documenting work processes and making recommendations to improve current analytics capabilities
    • Perform in depth analysis and reporting and provide actionable recommendations in line with client goals
    • Collaborate with a cross functional team to foster data driven strategy and execution

    Required Skills and Experience

    • At least 2 years experience in the digital analytics industry
    • Professional Google Analytics experience
    • Strong presentation skills
    • Familiarity with SQL (ability to read and write statements)
    • Professional experience using data visualization tools (Tableau, Data Studio, Domo, Looker, etc.)
    • Knowledge of tag management tools

    Nice to Have

    • Google Analytics certification
    • Other analytics software experience a plus
    • Marketing/digital marketing experience
    • Consulting experience
    • Knowledge of account management practices and have a client service mindset to resolve issues
    • Ability to creatively solve problems
    • Desire and ability to learn new things in the world of data and marketing
    • Comfort with or interest in presenting and speaking in front of groups
    • Ability to prioritize projects and handle multiple tasks efficiently
    • Collaborate with internal and external technical teams
    • Work independently and learn technical information quickly
    • Meticulous attention to detail and accuracy
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